Bug Insights Appoints Allyson Kuper as New Consultant
Kuper has successfully lead the design, implementation, and data analysis for total rewards optimization projects around the globe. Her expertise in analytics and ability to help clients solve problems will make her a valuable asset to the team.
Atlanta, GA, November 4, 2014 (Newswire.com) - Bug Insights, a marketing analytics company, announced today that Allyson Kuper has joined the firm as a Consultant. Kuper is responsible for project delivery including design, project management, implementation, data analysis, and delivering and reporting results. In addition, she will assist with survey design and development, moderate focus groups, and provide general business support.
“Allyson is a fantastic consultant who is professional beyond her years,” said Tim Glowa, Bug Insights Co-Founder. “We had listed the open consultant position online and within a short amount of time Allyson had applied. We were thrilled that someone of her caliber was interested in joining the team and couldn’t be happier with the way that it turned out.” Bug Insights Co-Founder Garry Spinks said, “Allyson’s analytic skills and her dedication to providing clients with actionable solutions will make her a valuable member of the Bug Insights team.”
"Allyson is a fantastic consultant who is professional beyond her years. We had listed the open consultant position online and within a short amount of time, Allyson had applied. We were thrilled that someone of her caliber was interested in joining the team and couldn't be happier with the way that it turned out."
Tim Glowa, Co-Founder
Kuper joins Bug Insights from her previous employer where she was a human resources and marketing analytics consultant. She spent a number of years supporting large-scale organizational effectiveness and employee research projects for Fortune 500 companies. Kuper has successfully lead the design, implementation, and data analysis for total rewards optimization projects around the globe, helping clients realize results by enabling them to deliver better employee rewards programs while also achieving cost savings. Additionally, Kuper has deep expertise in data analysis and analytics and has spent the past few years working with clients conducting conjoint studies.
“I have always wanted to get into marketing analytics. When I saw the open consultant position at Bug Insights posted online, I quickly applied as it seemed like the perfect opportunity,” said Kuper. “I am so happy that it worked out and I’m very excited to be joining a team of such dedicated, innovative, and experienced consultants. I am passionate about helping clients to solve problems and believe in Bug Insights’ ability to enable clients make better decisions through better data.”
Kuper, who is from Anchorage, Alaska, graduated from Vanderbilt University with a B.S. in Human and Organizational Development and a minor in Corporate Strategy.
About Bug Insights
Bug Insights is a marketing analytics company that provides prescriptive analytics to help organizations make better business decisions. Using fact-driven data, Bug Insights consults clients how to best optimize the return on their marketing investments. The company assists organizations with a range of actionable research methodologies including focus groups, conjoint, A/B testing, data mining, and trade-off analysis. Bug Insights advises organizations of all sizes across a range of industry verticals. For more information, please contact [email protected] or visit www.buginsights.com.
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Kristin Curcio
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415-503-8059
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Tags: analytics, Causal Forecasting, conjoint, customer satisfaction, data mining, focus group, marketing, Marketing Optimization
