Buick Introduces the First Television Commercial for the 2011 Regal

Online, July 14, 2010 (Newswire.com) - The campaign launching throughout July uses both unconventional and traditional outlets to introduce Regal to a new consumer audience.

"The first of the Regal television commercials will allow consumers to discover the all-new Regal sports sedan's German inspired engineering and performance," said Craig Bierley, Buick advertising director. "The subsequent television spots and the advertising campaign will present the Regal in a range of mediums that will allow consumers the ability to draw their own conclusions on the vehicle."

The first television spot for the Regal titled "Autobahn" celebrates the Regal's design, engineering and performance, and features the voice of Kevin Bacon. Future commercials will tell the comprehensive story on the Regal and highlight the vehicle's engine performance, driving dynamics, driver friendly personal technologies and sculpted interior design. Additional commercials will be released through the remainder of 2010.

About Buick

Buick is a modern brand with premium, high-quality vehicles characterized by sculpted designs, luxurious interiors with personal technologies, and responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning vehicles, including the Enclave crossover, LaCrosse sedan and Regal sport sedan. A new compact sedan and small crossover will join the portfolio in the next few years. Buick's sales continue to increase in North America, and it remains a best-selling brand in China, with continuing record growth. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick or at facebook.com/buick.