Bullseye Event Marketing Leaders Attend Business Conference

FORT WORTH, TX , June 30, 2017 (Newswire.com) - The Bullseye Event Marketing team will soon attend a conference where new industry techniques are to be shared. The firm’s Director pointed out several lessons she anticipates learning from the event. 

Business travel is more than just a Bullseye Event Marketing perk according to Callie, the company’s Director of Operations. The firm’s associates use cross-training opportunities and conventions to learn best practices from industry leaders. The next business trip that Callie will take her leaders on is a weekend trip that will teach the latest techniques in selling and marketing.

"Knowing how to integrate both those things - message and experience - into an environment in which a person is already familiar is crucial to our success."

Callie, Director

“At the conference, the speakers will share tips and experiences that can be applied right away,” Callie stated. “Our team members come back to the office feeling motivated and ready to act by applying the lessons they learn, which furthers their growth on the team. So much great experience and exposure!” 

The theme of this event centers around thinking like an entrepreneur and providing value to customers by selling them solutions that fit their needs, using in-person promotions. Callie and her crew are proud to have been invited, because it’s not only a chance to learn how to become more effective and sharpen their entrepreneurial mind-set, but also an opportunity to network with some of the most accomplished figures in their industry.

Bullseye Event Marketing’s Director Discusses Lessons Learned From Conferences

“Informational weekends like this upcoming conference are vital for professionals in our industry, because the way we approach promotions is unique. Taking a Bullseye Event Marketing promotional campaign directly to the people has its own distinctive benefits and challenges,” Callie shared. “For instance, it’s not just about the message. It’s about the experience as well. Knowing how to integrate both those things – message and experience – into an environment in which a person is already familiar is crucial to our success.”

Another conference lesson Callie shared is the need for all communication channels to be used in a promotion. They should be in sync with the image of the brand being promoted. This goes for the verbal and nonverbal messages being sent by the promotion itself, and any print or digital media associated with the promotion. A consistent message says that the brand is reliable, and encourages trust in consumers. 

“Done well, our interactive approach is far more exciting and memorable than a television or radio ad could possibly be,” Callie stated. “That’s what we learned at this event. I’ve always gleaned valuable lessons from conferences in the past that have made an immediate, positive impact on our event-based promotions, and I’m sure this conference will provide similar inspiration.”

About Bullseye Event Marketing:

Bullseye Event Marketing leads the way in the sales and marketing industry. The team’s interactive campaigns bring businesses and buyers together, to the benefit of all. Using targeted research, the promotional specialists focus on the needs of targeted audiences. This knowledge allows them to deliver brand narratives that detail how products will improve lives. Guided by integrity and professionalism, the team always blows past the competition. As a result, brands enjoy bigger bottom lines and greater market reach. Their associates’ passion and expertise has earned Bullseye Event Marketing a reputation for success. Learn more about the firm at bullseyeeventmarketing.com.

Source: bullseyeeventmarketing.com