Business Insight Company Launches First Of Kind Location-Based Social Tools

Online, March 26, 2013 (Newswire.com) - Local Measure, the business counterpart to consumer startup Roamz, today announced the launch of its geo-based social media management solution for businesses. Local Measure helps businesses become more efficient and customer-focused by highlighting insights and conversations happening at individual business locations in real-time.

Local Measure's globally unique monitoring and engagement tools leverages aggregated location-based social data to provide meaningful store level insight for businesses. The social media management tool gives businesses access to data analytics and actionable insights with a real-time aggregate view of the conversations taking place at an individual store or at a store-by-store basis for chains. These insights provide businesses an opportunity to respond to social conversations, creating relationships with individual customers and local communities.

Local Measure aggregates location-based content from popular social networks such as Facebook, Twitter, Foursquare and Instagram.

"We've been helping consumers discover places and events nearby by pulling updates and photos through social networks and simply providing them with suggestions," said Jonathan Barouch, founder and CEO of Roamz, "However, we were hearing from businesses that the local data and analytics we were surfacing in our consumer application gave them never before seen data and insights for their businesses. Local Measure allows businesses to tap into the heartbeat of the conversations - right under their roof - and directly engage with consumers before they walk out the door."

In addition to providing key insights and statistics, Local Measure's posting tool gives businesses a simple and effective way to push content to multiple social platforms from one place. "One of the most powerful features of our new business application is what we call 'Super Customers'. Super Customers are highlighted on a store-by-store basis and are the business champions who are not only repeat customers but also share their experiences with their social followers" says Jonathan. Local Measure gives store managers or social media managers the ability to view and interact with these valuable customers, which arms retail businesses with a new level of consumer insight.