Business Profiles Give A Boost To Small Business Marketing

Online, April 12, 2010 (Newswire.com) - The world of online marketing just got more interesting with the introduction of a new business profiles website. Launched by London based marketing company, Simon Says Media, the new website "Simon Says Profiles" promises to deliver more business to the companies profile on the site.

The company developed the concept of business profiles to raise the standard of internet marketing used by small businesses. "Most online directories have the bare minimum of information about their advertisers," explains the owner of Simon Says Media, Simon Aronowitz. "User-generated content and reviews are the latest thing in online business directories but there was still no-one offering high quality content to advertisers."

The concept of "Content is King" has been around since the mid 1990s and has been used to great effect by leading internet marketers and in smaller niche marketing. Comprehensive online content can be found exploring the specifications, features and reviews of wide range of products and services. User-generated reviews are adding to the mix, allowing customers to write content and review the companies they patronize.

What did not exist until its development by Simon Says Profiles was the opportunity for a small business to develop high quality content about the company itself and their unique selling proposition (USP). Now companies can use their business profile to have rich content differentiate themselves from their competitors.

Internet marketing is no longer about simply catching the prospect's attention in search results; internet marketing has become a pitched battle amongst adept marketers to capture a share of the growing traffic from search engines.

A business profile from Simon Says Profiles can give internet marketers the edge in promoting their company. A comprehensive overview of the company, provided by a business profile, creates a deeper understanding of the firm in the mind of the prospective customer and helps to close a sale. In a competitive marketplace where many businesses have virtually identical offerings, having a key differentiator will be vital in attracting new customers.

Whether a company has been going for decades or just starting out, Aronowitz encourages them to get in touch to discuss the benefits that a business profile can bring them. "Established businesses have a pedigree that a business profile can bring to the front of their marketing message, whilst new businesses can use a profile to highlight their cutting-edge skills," he says. "Our business profiles can benefit any company looking to attract new business on the internet."