Businesses Turn to Social Media to Improve Internet Marketing Campaigns

Online, February 23, 2010 (Newswire.com) - Businesses using social media as part of their marketing campaigns are seeing benefits arising from this new-age approach. Usage of social media such as Twitter, Facebook and blogs are now being incorporated into more and more public relations strategies used by many small businesses to attract new customers.

The 2009 Social Media Survey Report produced by Econsultancy and bigmouthmedia showed that 64 per cent of companies surveyed had experimented with social media and 26 per cent are heavily involved. Just 10 per cent of respondents were not using any type of social media at all, despite finding that social media can improve customer engagement according to 73 per cent of respondents.

Israr Sarwar, Operations Director at internet marketing agency Adrac (http://www.adrac.co.uk), said: "The Adrac team realised the potential of social media in the early stages of the concept. Engaging with social target groups during business and product development can allow companies to robustly test and operate new technologies with a constant stream of ideas and feedback."

"Direct response and brand building campaigns have been successfully executed through the use of this subtle approach to advertising that doesn't intimidate the user, but acts more as an introduction service."

The popularity of social media sites such as Twitter and Facebook means businesses now have an easy way in to get there brands and products out there while engaging with customers and hopefully attracting new ones. This new way of marketing means everything from virtual tours of shops and live chats with customers are possible. Companies can even ask for suggestions about new products and opinions from the people who they hope will buy them, by starting discussions on social forums.