BWA Water Additives' COO Paul Turgeon Sees Water Reuse as One Key Water Business Trend

Online, March 12, 2010 (Newswire.com) - LITTLETON, Colo.-The March on-line issue of ULTRAPURE WATER journal leads off with an exclusive interview of Paul Turgeon, president and COO of BWA Water Additives (BWA Water). The article provides background about BWA Water, which provides specialty water treatment chemical products used in desalination, municipal, and industrial applications, and then explores Mr. Turgeon's perspective on the water business. The company, which is a unit of Seera Investment Bank in Bahrain, had 2008 revenues of $130 million.

The interview highlights moves by BWA Water to bring new products to market and the company's strategy that involves selling some water treatments directly to endusers in the desalination and municipal areas, and also through service companies for products used in industrial water treatment. Other issues touched on by Mr. Turgeon included research and product development strategies, new products, the cost of R&D for successful product introductions, marketing strategies, and business trends.

Mr. Turgeon notes three trends impacting the specialty water treatment business: water conservation and reuse, environmentally friendly products, and the development of new biocides.

"Environmental regulations are different around the world. What is green here may not be "green" in Europe or Japan because regulations haven't been normalized around the world," Mr. Turgeon said in the interview, which is available at http://www.ultrapurewater.com.

Additionally, the March on-line issue of ULTRAPURE WATER features technical articles examining Pharmaceutical Water Treatment by Eva Steinle-Darling, Ph.D. and Martin Reinhard, Dr. Tech. Sci. (The Implications of Sorption on the Rejection of Pharmaceutical Products by Nanofiltration), and David Paul (Pharmaceutical Water Treatment). An article by Rod Komlenic and Christine Stanfel, Ph.D., examines electropositive non-woven filter media, and an article by Zahid Amjad, Ph.D., examines gypsum scale inhibitors used in water treatment.

ULTRAPURE WATER is a monthly, on-line journal from Tall Oaks Publishing that focuses on the Technology and Business of Water Treatment. Premier Subscribers receive special benefits and can access back issues. Visit www.ultrapurewater.com to become a Premier Subscriber. In addition to the journal, Tall Oaks Publishing is sponsoring two ULTRAPURE WATER conferences this year that focus on pharmaceutical and semiconductor water treatment. Visitors to http://www.ultrapurewater.com also may purchase books and CDs on key water treatment topics.