California Design Firm, Affarei, Launches Value-Based Design and Online Marketing Solutions for Small Businesses and Startups

Online, July 27, 2012 (Newswire.com) - Affarei, Inc. (www.affarei.com), a California based design and online marketing firm, launches value-based design and marketing packages for businesses and startups through its Small Business Initiative. Affarei launches its Small Business Initiative after current and potential clients expressed clear needs for value-based design and marketing options. Affarei cites that design companies fail to consider the nature of small businesses and startups, and as a result, fail to provide feasible design and online marketing solutions to these entities considering their limited resources. Affarei understands that small businesses and startups are fundamentally different from established and large businesses and launches customizable packages.

Affarei's customizable packages include solutions and services such as website design, mobile website design, eCommerce business interface design, and online marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and direct marketing initiatives. Affarei also provides business startup consulting services and access to additional startup and business resources. For entities in the birthing phase or those seeking a rebranding, Affarei offers custom logo, business card, document processing template, and letterhead design.

According to the Small Business Administration, small businesses employ approximately half of all private sector employees and pay 44 percent of total U.S. private payroll. Affarei cites the importance of small businesses in the American economy as the motivating factor for offering the value-based customizable packages.

Startups face different challenges compared to small businesses. Instead of requiring a boost in sales or performance generally, startups require the development of a brand and recognizable name. With that being said, the services that startups require are often different from other entities and it is with that understanding that Affarei forms packaged solutions for startups and assists them with understanding their needs.

Affarei is available for design and marketing consultations immediately. To learn more about Affarei's Small Business Initiative or small business web design, please visit: (http://www.affarei.com/design_for_small_businesses.html).