California Paints' Fres-Coat Rated #1 Exterior House Paint
California Paints' Fres-Coat is a 100% acrylic latex house paint, has again received the
Online, July 1, 2011 (Newswire.com) - California Paints®, quality manufacturer of paints, zero VOC coatings, and exterior stains, has again received the #1 rating for exterior house paint by a leading independent national study. California Paints' Fres-Coat® House Paint has consistently finished at the top of this annual study.
California Paints' Fres-Coat is a 100% acrylic latex house paint available for use on exterior surfaces. This environmentally friendly topcoat is ideal for virtually any exterior surface that requires a trouble free, durable, and long lasting finish. Fres-Coat's premium formulation provides the consumer a quick drying, easily applied finish with maximum adhesion, breathability, flexibility, color retention, water and alkali resistance.
"We are so pleased that our Fres-Coat Exterior House Paint is included in this prestigious study each year," says Dan Cohen, California Paints' Vice President of Sales and Marketing. "California Paints and our loyal dealers are thrilled with the consistency of our number one rating. Securing this top position over the years is a testament to the continued hard work and dedicated efforts of our technical and manufacturing teams."
This annually published study ranks the nation's top exterior paints and stains after extensive testing. The tests measure the appearance of each exterior paint after three, six, and nine years of exposure. Color retention and resistance to cracking, dirt, and mildew are all factors in each paints' overall score. Fres-Coat received the highest overall score and rating. The exterior paint also comes recommended by this independent study.
The best paint in America is now even better. Fres-Coat Velvet Flat and California Paints' other interior and exterior products now have an added, superior benefit. Last May California Paints introduced Trillion® - Super Strength Colorant. This environmentally friendly, zero VOC colorant system delivers the best color performance in the industry while enhancing the performance of the paint. Coatings tinted with Trillion have the highest hiding power over all other tinted products and offer better scrub resistance. The benefits of Trillion are universal and all coatings from alkyd to latex will be enhanced when tinted with this ground-breaking colorant. Interior and exterior products of all levels will exhibit superior coverage and amplified color intensity when tinted with this exclusive colorant program.
About California Paints
Based in Andover, MA, California Paints is a division of California Products Corporation, an innovative manufacturer of quality paints, coatings and sports surfacing systems. California Products is a leading producer of California Paints® and Storm Stain® architectural coatings, including Fres-Coat® Velvet Flat, consistently rated #1 house paint by an independent national study. Committed to providing outstanding quality and exceptional color choices, California Paints is constantly seeking new innovation while keeping true to quality standards. For more information visit www.californiapaints.com
Contact: Lindsay Thibeault - Marketing Coordinator [email protected] | 978-623-9980 Ext. *232
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