Callahan Creek Adds Experienced Channel Planner to Executive Team

Lawrence, KS, September 23, 2014 (Newswire.com) - Jan-Eric Anderson has joined Callahan Creek, a marketing agency for specialty brands, as Vice President, Channel Planning. Anderson previously worked as the Director of Media Convergence at Barkley, where he was the department leader in charge of all paid media, SEO, digital analytics and CRM. Prior to that he served as Director for Starcom Worldwide. Previous clients include Sonic Drive-Ins, Miller, Allstate and U.S. Army.

As leader of the Channel Planning department, Anderson will help Callahan Creek’s clients connect their messages with target audiences through paid, owned and earned media in order to foster brand advocacy, achieve client KPIs and attain the best possible ROI.

"In addition to his experience at one of the country's largest media companies, Jan-Eric brings a passion for creating great work to Callahan Creek. His ideas and insights will help our clients outsmart their competition, rather than outspend it."

Chris Marshall, President

“In addition to his experience at one of the country’s largest media companies, Jan-Eric brings a passion for creating great work to Callahan Creek. His ideas and insights will help our clients outsmart their competition, rather than outspend it,” said Chris Marshall, Callahan Creek’s President.

Callahan Creek, a marketing agency for specialty brands, was founded in 1982. Headquartered in downtown Lawrence since 1999, its clients include Elanco Animal Health, Free State Brewing Company, GCSAA, PROSOCO, Sprint, Spyder Products, Toyota Motor Sales USA, Tyson Pet Products and Westar Energy. Callahan Creek employs 60 people between its offices in Lawrence and Topeka (KS) and Torrance (CA).

As the leader of the Channel Planning department, Anderson will help Callahan Creek’s clients connect their messages with target audiences through paid, owned and earned media in order to foster brand advocacy, achieve client KPIs and attain the best possible ROI.