Canadian Musical Artist First to Perform at the North Pole To Help Raise Awareness of the Ecological Impact of the Melting Polar Ice Caps

Online, September 29, 2010 (Newswire.com) - Parvati, a Canadian musical artist and yoga instructor, is taking a courageous journey to the North Pole. Parvati's mission is to bring awareness to the urgent ecological effect of melting polar ice caps.

Charged with purity of heart, clear intention, and the willingness to serve, Parvati will become the first artist to ever perform this far North. There she will offer her songs to help raise awareness of just how quickly the ice caps are disappearing and the powerful impact this is having on the entire planet.

Born in Montreal and now living in Toronto, Parvati is an internationally acclaimed singer, songwriter, performer and producer of electronic dance pop. Her music celebrates the gift of life and her debut album and multimedia show, Yoga in the Nightclub, has had people from Toronto to Berlin shaking to its catchy and uplifting rhythms. After a summer of increased signs of environmental distress, Parvati decided to postpone her Canadian tour to trek to the North Pole. She says she simply cannot turn away from the effects the climate change is having.

"I feel the global ecological crisis is a wake up call for us all, a call to awaken I AM consciousness, the magnificence of who we are," says Parvati."The planet reflects how we collectively treat ourselves, each other and our environment. A collective is only as strong as its individuals. If we want to change our environment, we need to transform ourselves."

Parvati will be joined on the trip by Satish Sikha (www.ourearth-wewill.com), another environmental activist. In Resolute, Canada's most remote city, Satish will unveil the world's longest piece of woven silk. Each segment is signed by a celebrity, politician or international dignitary who shares their thoughts on climate change.

Parvati leaves Toronto on September 23, 2010 to meet with city council in Iqaluit and perform for school children in Nunavut. She will sing at the top of the world on September 26th.

The timing of Parvati's trip is significant. Recent news reports that many ice shelves in Greenland and Canada have cracked. At the end of August, NASA reported an ice crack on Ward Hunt Island that is 40 metres deep and the size of Bermuda.

More information about Parvati's trip is available at www.parvati.ca.
For more information, interview arrangements, video, or photographs, please contact:
Rishi Gerald - 416-890-5878
[email protected]