Canadian Start-Up to Change the Way Women See Thong Underwear

Locally owned Minimal Apparel announced today that their new product the Synergy thong will go live on the crowdfunding platform Kickstarter.

Minimal Apparel expects this niche product to make a huge impact in the world of women’s underwear. “There’s nothing quite like it, the synergy is truly special“ – Sondra (Hamilton native)

The Synergy brings a new element to women’s underwear with performance fabrics that are both flattering and functional. Minimal says that with the support of the local crowd this Canadian start up could go all the way.

This is a great opportunity for the local community to get behind a Canadian brand that can make a global impact long term. Minimal has created a niche product that can possibly give them enough momentum to penetrate the monopolized market and make a difference for Canadian brands.

About Minimal Apparel

Minimal Apparel was founded in 2015 by husband and wife Zack Morris and Carolina Franco. Zack is originally from Hamilton and is the founder of a leading U.S based supplement Company, while Carolina is a fashion graduate from Miami International University of Art and Design.

Minimal apparel is built on innovation and creativity, and the team behind the brand could have what it takes to make it big.

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