CaratLane.com Extends The Cash-On-Delivery Option For Jewellery Purchases, To 214 Indian Cities

Online, July 24, 2012 (Newswire.com) - Expansion of COD facility is expected to substantially increase the number of shoppers who venture into high value purchases online

The cash-on-delivery facility has been a key driver of Indian e-commerce, and has been instrumental in roping in novice shoppers to try out the online shopping experience. Launched primarily to enable customers get over the apprehension of making online payments, the cash on delivery option has also helped Indian ecommerce reach out to a wide base of shoppers across rural and semi-urban India without the precondition of possessing a banking card. Nearly half of all online shopping in India is reportedly with the COD option, and is instrumental in driving consumer adoption of online brands.

Kalaivani Sadagopan, Sr.Vice President, CaratLane.com said, "With the nation-wide launch of our COD facility, we expect to reach out to the growing number of shoppers across the country who have the means and aspiration to shop online but have not been able to for various reasons. I am confident that the idea of shopping for exclusive high-end jewellery from the comfort of their homes, will appeal to most! "

CaratLane.com has consistently endeavored to promote the online retail of precious jewellery. Apart from being the first online retailer to set up shop in 2008, CaratLane also introduced the extensive diamond education drive on its website to equip shoppers with knowledge about quality and jewellery certification. Recently, CaratLane set up its first Solitaire Experience Lounge in New Delhi, a pioneering initiative to bring customers close to the offline "look and feel" experience while buying jewellery.

About CaratLane.com:
CaratLane is India's trusted online retailer of solitaire and diamond jewellery, co-founded by Mithun Sacheti who hails from the house of Jaipur Gems. Since its inception in 2008 when it pioneered online jewellery retail in India, it has consistently empowered customers to understand and make high value purchases of diamonds and jewellery online. CaratLane's customers include a large number of men seeking to buy engagement solitaires or loose diamonds that will not only be set in custom-made designs but also as good investments. It was, in fact, cited as one of the top 20 hottest e-commerce start-ups in India by a Dataquest, SapientNitro, and JuxtConsult study in early 2011.

CaratLane.com hosts one of the largest ranges of diamonds and diamond designs in the country, giving customers a winning combination of online convenience and value. They have over 125,000 diamonds of every colour, cut, clarity and carat weight combination, each of which are certified by reputed independent international labs like GIA, IGI, and HRD. Through innovative design and creative use of precious stones, their collection of diamonds and gold jewellery boasts of a wide selection for every occasion - from weddings to birthdays to religious festivals.

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