Carbona® Greets 2014 with New Products and Improved Communication

Online, December 4, 2013 (Newswire.com) - Carbona® America's oldest household cleaning brand, is gearing up for a big year in 2014, complete with two new products, television advertising, and a partnership program with a national pet charity, just to name a few activities!

"Carbona® has a rich heritage of developing high quality, innovative specialty cleaning solutions for the home environment," said Chris Albers, marketing director for Delta Carbona, L.P. "We are very pleased to continue this heritage by introducing two new products that will meet consumers' specialty cleaning needs for the future."

In spring 2014 Carbona® is launching a new carpet cleaner for pet stains and odors called Carbona® 2 in 1 Oxy-Powered Pet Stain & Odor Remover with Active Foam Technology™. This effective product combines an oxy formula and patented built-in scrub brush with proprietary Active Foam Technology™ to permanently remove stains and neutralize odors.

Carbona® is also launching a new laundry innovation called Carbona® Color Grabber™, which is a new and improved version of Carbona® Color and Dirt Grabber™ that is made with microfiber. The product is an ultra-absorbent microfiber sheet that grabs loose dyes in the wash to protect laundry against color run accidents. It will be the most absorbent product of its kind on the market and will offer the best in-wash laundry protection.

"It's the best way to protect your clothes in the wash," said Albers.

In addition to the new products, the beloved "little yellow" Carbona® Stain DevilsВ® bottles are getting a packaging refresh to help consumers to find the right Stain Devil product for their laundry stains. The most exciting news, however, may belong to Carbona® 2 in 1 Oxy-Powered Carpet Cleaner, which for the first time will be advertised nationally on television beginning in late-January.

"Since we are gearing up for a big Carbona® year, we wanted to make our tremendous brand as accessible to our consumers as possible," says Albers. "For this reason we are pleased to announce we are transitioning our StainTalk - Cleaning Heroes United social media community - Facebook, Twitter, YouTube, and Pinterest - to CarbonaUSA. This will help unify the brand to its online community." The transition will happen before the end of 2013 and will be completely seamless to our fans. For more information, visit http://blog.carbona.com.