Carlo Rino Celebrates 25 Years: Launch of Limited Edition FAIRY TALE COLLECTION.

Online, March 22, 2011 (Newswire.com) - Inspired by an artist's masterpiece along the streets of Italy, the collection features the sketch painting of a fairy in a spring garden. Each style from the collection evokes a sense of love, magic and romance. The collection features dreamy cream synthetic leather and rose pink highlights, complemented by the contrast of black straps with white trimming and sealed with a classic engraved Carlo Rino metal plate. Available in different styles, each Fairy Tale bag exudes a different personality.

During a trip to Italy to refresh and garner new inspirations for the brand, the Carlo Rino team chanced upon an adorable young girl trying to draw crowds to an artist's corner along the streets of Italy. Despite the hardship and poverty that surrounded her, she stood out amongst many others. This cheerful optimism and her youthful, happy spirit attracted the artist to sketch her interactions and liveliness. The poignant image of this girl recreating her own magic on the streets of Italy struck a chord with the team and sparked the creation of THE FAIRY TALE collection.

"We have created THE FAIRY TALE collection as a tribute to our fans' and to continue our own success tale," says Carlo Rino Brand Manager, Ms Linda Chen, "We want to inspire; every girl should dare to dream, and believe that dreams do come true" she adds.

Carlo Rino's tale began in 1986, as a leather goods brand in the Bonia Group, a company known for quality fashion goods. Synonymous with up-to-date youthful trends, and innovative designs, Carlo Rino has become one of the fastest growing brands for the group with increasing popularity across Asia. The brand is now available across 4 regions and 12 countries- In Southeast Asia, we have Singapore, Brunei, Indonesia, Malaysia, Thailand and Vietnam; In North Asia like Hong Kong, China and Japan; The Middle East like Saudi Arabia and Oman and finally in Europe, Finland.

The limited edition Fairy Tale collection will be launched in Singapore this coming April 2011 to celebrate the success of the brand and heritage of innovative and quality craftsmanship. Prices begin at S$65.00.

Look out for more news on the special 25th Anniversary celebrations in April 2011.

About Carlo Rino
Established in 1986, Carlo Rino is a division of Bonia Group, a leading brand in Asia Pacific, known for making high fashion good and accessories from the finest materials. Synonymous with up-to-date trends, and innovative designs, Carlo Rino is a must go-to brand amongst young cosmopolitan ladies. As one of the fastest growing brands, Carlo Rino is set to take the fashion scene to another level with its exciting and unique range of products that are classic, yet fashionable and contemporary. Carlo Rino is now available in countries such as Singapore, Brunei, Indonesia, Malaysia, Vietnam, Thailand, Hong Kong, China, Japan, Saudi Arabia, Oman and Finland.

Carlo Rino Boutiques
#02-30 Jurong Point Shopping Centre, 1 Jurong West Central 2
#01-11 Northpoint Shopping Centre, 930 Yishun Avenue 2
#026-037 Departure/Check-in Hall South, Terminal 2, Singapore Changi Airport

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For more information, please contact:

Leng | Access Communications
Tel : 6547 8979
Email : [email protected]