CashStar Chief Risk Officer to Speak at All Payments Expo (APEX)

Online, March 4, 2014 (Newswire.com) - CashStar, the digital gifting company preferred by the world's leading brands, today announced that it will join client Mandarin Oriental Hotel Group to help All Payments Expo (APEX) attendees learn how to disrupt the fraud supply chain with a consumer-focused fraud strategy. APEX is the annual meeting place for payments professionals. Its mission is to catalyze the partnerships necessary to build the next generation of payments; from the mobile environment to the brick-and-mortar POS.

CashStar Chief Risk Officer Pete Kledaras will be joined by Kendall Morrison, senior marketing manager at Mandarin Oriental Hotel Group, to provide APEX attendees with the insights necessary to develop a revenue-optimizing risk management strategy in today's payments ecosystem. Following the case study session, Kledaras will join eGifter CEO Tyler Roye for a panel discussion titled, "Safeguard Your Business from Security and Privacy Lapses."

Who: Pete Kledaras, Chief Risk Officer, CashStar & Kendall Morrison, Senior Marketing Manager, Mandarin Oriental Hotel Group

What: Disrupt the Fraud Supply Chain: How to Develop a Consumer-Focused Fraud Strategy

From acquiring consumer credentials, to testing cards, to successfully making fraudulent purchases, today's scamsters are using tools and strategies that are detrimental to the entire payments ecosystem and are especially challenging in the card not present environment. This case study will explore how Mandarin Oriental Hotel Group's consumer-focused gift card fraud strategy reduces fraud rates, increases sales, and turns satisfied customers into brand loyalists. Attendees will gain insights on what should and shouldn't be measured, the role that big data plays, and what success really looks like in the world of fraud management.

When: Wednesday, March 5, 2014 at 9:00 a.m.

Where: Immersion Labs, The Mirage, Las Vegas

About CashStar
CashStar is the leading provider of omnichannel digital gifting solutions for the world's top brands. The CashStar platform enables retailers and restaurants to maximize sales, eliminate fraud risk, increase customer engagement, and drive adoption of mobile payments. More than 300 leading companies rely on CashStar to power the most innovative and advanced prepaid and digital gifting programs, including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin' Donuts, Gap, lululemon athletica, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, and Williams-Sonoma. To learn more, please visit www.cashstar.com, follow @CashStar_Inc, or e-mail [email protected].