CBS Radio Features Lin Fisher and Steven Horwitz to Discuss Boosting Prospecting Efforts by Realigning Hunters and Farmers

Online, November 30, 2010 (Newswire.com) - Lin Fisher, Vice President of Play Operations Center and Marketing for Baker Communications, welcomes Steven Horwitz, Chairman of the Board and CEO of Astadia, a leading Cloud consulting and integration company, to review best practices for realigning hunters and farmers in order to drive sales team prospecting efforts, identify net new opportunities and close more new business. The program will air this Wednesday, December 1, as a part of Baker Communications' weekly 30-minute radio show focusing on the challenges sales organizations are facing as they transform from a farming culture to a prospecting culture during this period of economic uncertainty.

The show airs at 11:15 am Central time on CBS 650 radio. Top Sales Professionals and Senior Executives from highly successful Fortune 1000 companies join Baker President and CEO Walter Rogers and other top Baker executives every week to share strategies and best practices that will ignite a powerful prospecting culture. These segments air as a part of the popular daily CBS Radio business programming block called The Price of Business, hosted by Kevin Price.

To listen live every Wednesday at 11:15 am, Central time, go to www.CBS650.com and select "Click Here to Listen Live." To listen to recordings, read articles that support each program, or to view the upcoming program schedule, click here.

About Baker Communications

Baker Communications deploys Performance Improvement Systems that ignite and sustain growth. As one of the fastest growing Performance Improvement companies in the world, Baker Communications delivers innovative products and services that ignite productivity in eight core business areas, including Sales, Marketing, CRM, Negotiations, Presentations, Management, Customer Service, and Time Management. Over 1,000 corporations per year, including 50% of the Fortune 500, leverage Baker Communications to improve the performance of their business critical functions. Our employees and certified partners are distributed across the Americas, EMEA, Russia and Asia, enabling us to deliver value in multiple geographies, languages and cultures. Baker Communications' Coaching in the Cloud™ ignites individual, team and organizational improvement and growth delivered completely in the cloud for average ROIs of more than 20:1. We have been recognized by Trainingindustry.com as one of the world's "Top 10 Sales Force Automation Training Companies" and "Top 20 Sales Methodology Companies." Baker CEO Walter Rogers can be heard every Wednesday morning on CBS Radio as an anchor co-host discussing Sales and Service Excellence.

About Astadia

Astadia improves customer lifecycle management in marketing, sales, and customer service. As the ITX (Cloud Transformation) innovator, Astadia delivers strategic analysis, operational design, technology deployment, and ongoing support for companies moving IT infrastructure or applications to the Cloud.
Not only has Astadia done more salesforce.com implementations than any other integrator, but also our certified technology experts and process improvement consultants have delivered thousands of solutions in more than 30 countries. Our technology partners include salesforce.com, Eloqua, Google, Amazon, Jigsaw, and many more. For more information, please visit http://www.astadia.com/. Follow us on Twitter at @AstadiaCloud.