CDP, Lexer Finds Data Unification is #1 Priority for Global Brands Succeeding With Personalization
Customer Data Platform, Lexer, reveal the top 3 priorities of brands succeeding with personalization in new report: Personalization: How to succeed in 2018.
MELBOURNE, Australia, August 30, 2018 (Newswire.com) - Personalization is a proven strategy to improve business performance and is rapidly becoming a consumer expectation. Though there are many companies benefiting from successful personalization efforts, there are also many brands struggling to get started.
The easy to implement report covers:
When brands drive business decisions with data and technology, they rapidly accelerated their success with personalization.
Simon Smallchua, VP, Marketing
- The barriers marketers face in successfully using data for personalization
- Steps to nurture a healthy organizational data-culture
- How to achieve actionable data by implementing the right technology
- The three major stages of data maturity leading to better personalization
The report is useful for brands of all sizes looking to level-up their use of first-party customer data.
https://lexer.io/resources/reports/how-to-succeed-with-personalization-in-2018/?lang=en-us
Source: Lexer
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Tags: b2c, brands, cdp, customer data platform, data, lexer, marketing automation, Personalization, retail, software, technology
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