Celebrate The Spirit Of Womanhood With Lavasa Women's Drive

Online, February 13, 2012 (Newswire.com) - The fourth edition of Lavasa Women's Drive is back with a bang. Arguably the largest women centric initiative in India, in fact it has been acknowledged in the Limca Book of Records as the Largest All Women Rally. Lavasa Women's Drive stands for everything women today are - confident, independent, enterprising and with a penchant for social causes. It will reach out to women from varied walks of life, bring them together and showcase the true drive in them. Instrumental in spreading awareness about prevention of women cancers, Lavasa Women's Drive has now become one of the most eagerly awaited initiatives in the calendar.
A lot of fun activities are planned at the Lavasa lakeside promenade with music, dancing, games, on the spot contests, etc. To build in the excitement and involve a larger number of women, there are many more new activities that have been planned this year - workshops for women on topics like dance and photography plus exciting contests on Facebook. The first workshop in the series will be hosted by Choreographer Ganesh Hegde.
This year the focus of Lavasa Women's Drive is to create awareness about Cervical Cancer Prevention which is the No.1 cause of cancer related deaths amongst Indian women. Each year nearly 132,000 women are diagnosed with this disease and over 74,000 women die of it. It is one of the few cancers that can be prevented with timely Vaccination and it can be treated successfully if it is detected early through regular checkups and the pap smear test. A large number of NGO's, women organizations, corporate and individuals also participate in this drive to promote their individual causes and garner support for the same.

This drive will be flagged off simultaneously from Mumbai and Pune on Sunday, February 26, 2012 and will converge at picturesque Lavasa, India's planned hill city in the making.

Mr. Rajgopal Nogja, Group President - HCC said, "Lavasa Women's Drive is in its fourth year and we are growing from strength to strength. Last year this initiative witnessed enthusiastic participation from 2000 plus women who were selected via an online voting that witnessed unprecedented 7.5 lakh votes from 84 countries. A record which we intend to beat this year. The drive has always captured multiple aspects - the fun, adventure and spirit of the Indian woman combined with her passion for social cause for prevention of cancer"

Devieka Bhojwani, Vice- President, Women's Cancer Initiative, Tata Memorial Hospital stated, ""I am very happy to be a part of the 4th edition of the Lavasa Women's Drivewhich celebrates the spirit of adventure and fun alongside supporting the cause of cancer. This year's focus is on prevention of cervical cancer. I stand today as just another woman trying to make a difference and I am so happy to be a part of this initiative which provides a platform for women to come forward in such a show of strength and commitment for a cause. The Women's Cancer

Initiative is driven by its desire to make a difference in every woman's life and our association with the Lavasa Women's Drive gives us this opportunity."
Each car needs to have minimum of two women participants in the form of Driver and Navigator. Women with valid driving license can register on www.lavasawomensdrive.com. Since there is a massive demand from women to participate, there is a referral system in place where in all aspirants will have to generate votes for themselves. The aspirants with maximum votes will be the lucky ones scaling the heights of Lavasa.
About Lavasa

Lavasa is free India's planned hill city being developed by HCC (Hindustan Construction Company) where people can Live, Work, Learn and Play in harmony with nature. An inclusive city, based on the principles of New Urbanism, it is fast being developed over 23,000 acres of land. It is a three-hour drive from Mumbai and one-hour from Pune. Lavasa will host a complement of global leaders in hospitality, tourism, education, healthcare, business research and industry. The hill city provides contemporary yet timeless architectural designs, multiple options for housing like rental housing, apartments and villas. With state of the art infrastructure and amenities, it will enable people to live life in full.

For Media Enquiries:

Mr. Ankul R Bhavsar (Mumbai)
Manager - Public Relations
Lavasa Corporation Ltd.
Hand Phone : +91 98201-68842
Email - [email protected]

Mr. Parikshit Joshi / Ms. Kavita Nagavekar (Mumbai)
Adfactors PR
Hand Phone: +91 98339-17030/+91 96191 38779
Email - [email protected]/ [email protected]