Celebrity Skincare Guru Joanna Vargas Launches Namesake Product Line

Online, November 16, 2011 (Newswire.com) - Joanna Vargas, on the frontlines of skin care as founder of Joanna Vargas Salon, Skin Care Sanctuary on Manhattan's Fifth Avenue, will share the secrets to naturally gorgeous skin worldwide with the launch of her new natural beauty line.

"The initial Joanna Vargas Skin Care line consists of the basics ... four fundamental products that are, I believe, the core of anyone's beauty routine," revealed Vargas, a practicing esthetician who still averages 40 facials and body treatments weekly. "My Daily Green Serum, Rejuvenating Serum, Enzyme Masque and Vitamin C Face Wash ALL contain galactoarabinan (GA), which is derived from the larch tree. GA boosts the immune system and is recognized by the FDA as a source of dietary fiber. Studies have shown it can minimize fine lines, inhibit moisture loss, speed cell turnover and brighten. It also increases metabolism in the cells by increasing ATP production and making it firming.

"Depending on the skin care product, my aim will be to make your skin beautiful, smooth, supple and clear," continued Vargas. "All of the products, which have been tested thoroughly for results in my salon facials over the past five years, are natural. Natural products are more effective because they assimilate into the skin much faster and are far healthier than products with chemicals."

Vitamin-Packed Serums are essential because they feed the skin vital nutrients in a highly concentrated delivery system, so you get way more results than with a plain moisturizer. Says Vargas, "Moisturizers are made to be barriers for day; their primary function isn't to hydrate but to protect against the environment. But if your serums are made to protect against that anyway, you won't need anything else."

Joanna Vargas's Daily Green Serum smells like grapefruit and guava, and in addition to Larch Tree Extract, contains Vitamins A, C, F (found in leafy green vegetables, anti-inflammatory properties) and E, Green Tea, Avena Sativa/Oat Grass Juice: potassium, magnesium and zinc all good for lymphatic system, vitamin rich, chlorophyll- oxygenating; and Chlorophyllin-Copper: anti-mutagen more than Vitamin C which protects against sun damage, smoking, pollution.

Joanna Vargas's Rejuvenating Serum has a Southwest Cactus Flower fragrance. It features in addition to Larch Tree Extract, Argan Oil: highest quantity of Vitamin C of any naturally occurring substance on earth; Neroli Oil: increases circulation; Olive Oil: regenerating, softening, anti-inflammatory, detoxing; Rosehip Oil: regenerating, protects against photo-aging; and Jojoba Oil: one of nature's most perfect moisturizers.

By far the most common error that Vargas sees women making is not exfoliating their skin on a regular basis. "When I ask new clients about the number one complaint they have about their skin, the most common answer I get is 'it just doesn't glow,'" she said. "Exfoliating the dead cells and surface dirt twice a week is really such a simple yet effective way to achieve great looking skin in the matter of minutes." Vargas's Enzyme Masque smells like grapefruit/guava/chamomile rose. In addition to Larch Tree Extract, it also contains Kaolin Clay, high in mineral content (calcium, magnesium and zinc) that draws out impurities but not oil from the skin so it's good for all skin types. Another key ingredient is lactic acid, a colorless natural substance derived from sour milk, the ageless secret to Cleopatra's beautiful skin as it helps the skin to retain water. Volcanic Rock, Bilberry extract: Vitamin C, Lemon extract, Orange extract and Pineapple Enzyme are also included. The mask also has kojic acid, a natural lightening ingredient which specifically addresses pigmentation problems (age spots, freckles).

Vitamin C Face Wash smells like Mandarin Grapefruit, and contains Acai Goji Grapefruit, Orange, and Hyaluronic Acid in addition to Larch Tree Extract.

Added Vargas: "The skin tells us a lot about what's working or not working about our lives if we care to look. It is constantly changing depending upon our lifestyle, the weather, our diet ... stress. My skin care product line tries to take all of that into consideration. Stress causes the release of hormones which actually cause your skin to become inflamed. Redness, dry patches, and dull skin are all symptoms of too much stress in your life. Obviously, I can't change the stressful circumstances of your life, but I can offer skincare product solutions so your skin doesn't show the stress you have."

The Joanna Vargas Skin Care Line is currently available for purchase in New York City at the Joanna Vargas Salon, Skin Care Sanctuary, 501 Fifth Avenue, Suite 2011, New York, NY 10017, 212.949.2350 or online at www.joannavargas.com:

· Daily Serum 1oz - $85
· Rejuvenating Serum 1oz - $100
· Exfoliating Mask 2oz - $75
· Vitamin C Face Wash 4oz - $65

About Joanna Vargas, Celebrity Esthetician, Entrepreneur and Innovator. Joanna Vargas has been a New York State Licensed Esthetician for 15 years and has clients from all over the globe ... Mumbai, Dubai, Rome, Tel Aviv, Paris, London and Los Angeles are all ports of call for her. Certified in Manual Lymphatic Drainage from the renowned Dr. Vodder School International, she also holds a BA from the University of Chicago. In November 2006, she officially opened the doors to her namesake salon on Manhattan's Fifth Avenue and never looked back. In the past year alone, she has introduced the world's first LED Light Therapy BED (patent-pending) and her own organic skincare product line.