Celebrity Stylist Rachel Zoe's Husband Rodger Berman Loves EVOL Apparel

Online, October 14, 2010 (Newswire.com) - In an era where we are struggling to stay afloat, keep our jobs, afford our bills and still manage to smile, comes the launch of a clothing line that embodies our ability to rise above and overcome the strife that we are faced with every day. EVOL - Eternally Optimistic Apparel recently launched its online retail store, offering men and women comfortable, affordable clothing that stands for something. A favorite of Blues Traveler, Vonrenzo and celebrity stylist Rachel Zoe's hubby, Rodger Berman, celebrities are spreading the EVOL word.

A champion of optimism, the EVOL collection sends a message. Each T-shirt, tank, hat and accessory serves as a canvas of contagious, positive energy. Creative edgy designs like the broken heart mended together, a pair of boxing gloves, the toy gun and more, symbolize the inner strength it takes to get knocked down and get back up again. Conceived as an irreverent take on a dateless Valentine's Day, designer Andrew Rubin created and printed a small line of EVOL shirts. He handed them out at a group dinner (where not one of his 15 friends had a boyfriend, girlfriend or significant other) and received an amazing reaction of knowing smiles and outright laughter. According to Rubin, "Love spelled backward, EVOL apparel represents life as an evolutionary journey, constantly changing and growing. Our hearts are still beating, still strong. EVOL is about triumph and overcoming the adversity that life presents in an irreverently cheeky style."

Featuring 100% pre-shrunk cotton, EVOL shirts are comfy cozy. Prices range from $45.00 - $95.00 (for the zip-up hoody pictured on Rodger Berman in Soho during fashion week).
EVOL apparel is available at various boutiques throughout the U.S. and online at http://www.evol.com

Media interested in photos, artwork or samples of EVOL clothing should contact:
Lauren Busch, ASAP Productions & Public Relations
[email protected] or (786) 290-9985