Celerant Technology Integrates with GunBroker.com, the World's Largest Online Auction of Firearms

Online, November 22, 2010 (Newswire.com) - Staten Island, NY - Celerant Technology, a leader in the retail software industry, completed integration with GunBroker.com, the world's largest online auction of firearms and accessories. The seamless integration with this highly reputable auction shopping site allows dealers to more efficiently submit their firearms and accessories in a streamlined process, directly from their inventory within their Command Retail software.

"In addition to the many functions we have incorporated into our system for the firearm industry, including electronic A&D Books and serialized reporting within the guidelines of the ATF, this new integration is one that will further enable our clients to expand their sales on web, translating into increased revenue," stated Ian Goldman, Celerant Technology President and CEO. "We are continually looking to expand our product offering to specialize it to meet the needs of different vertical markets. Integration into product-specific services such as GunBroker.com strengthens our presence in the firearm industry and helps us to achieve our goal of being a complete retail software for a variety of retail industries."

The integration of GunBroker.com with a Celerant Command Retail E-Commerce site allows the retailer to manage all auctions in one, central location, directly on their own website. Dealers have the option to view open auctions, closed auctions, recently created auctions, recently closed auctions and auctions that are closing today. Auctions can then be easily added, removed or relisted, and bids can be changed, without ever leaving the E-Commerce site.

"The functionality works similarly to our eBay integration, as clients are able to post products that are setup to easily be auctioned on GunBoker.com," stated Murtaza Hamdani, Celerant Technology Director of E-Commerce. "Additionally, mass imports can be completed, rather than individually, and templates can be created and copied for faster future submissions, with set restrictions and shipping methods, minimizing work on the retailer's end."

GunBoker.com, often referred to as the eBay of the firearm industry, enables retailers to optimize turnaround by providing an easy and unique way to sell firearms online. Integration with Celerant Command's E-Commerce offering allows retailers to sell these products directly from their inventory, in real-time. For more information, please visit www.celerant.com/ecommerce.cfm. For more information on GunBroker.com, please visit www.gunbroker.com.

About Celerant Technology

Celerant's Command Retail is an advanced real-time retail management system, which manages all areas of retail including POS, Inventory Management, Warehouse, Distribution Center, Allocation, Multi-Channel/E-Commerce/Kiosk, Data Mining, and Back-office, in a single, integrated system. Our advantage is the flexibility of our Java platform, allowing Celerant professionals to conduct cost-effective analysis and adaptation based on the individual needs of each retailer. The result is a better system that meets the needs of retail businesses and gives them the tools to take Command of their success. For more information regarding Celerant Technology, go to www.celerant.com. For information on the Command Retail product, visit www.commandretail.com.

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