Celeritas Group Dramatically Improves Sales Cycle Management Using Soffront CRM

Online, October 17, 2012 (Newswire.com) - Soffront Software Inc., a leading provider of CRM software for 20 years, today announced that Celeritas Group LLC is using Soffront to gain essential visibility into their sales pipeline and improve their sales performance cycle. Celeritas Group LLC is a Colorado-based, investment and management holding company.

In October of 2011, Celeritas Group implemented Soffront Software CRM, and they have already seen impressive results. "Today, businesses can't be successful just sitting around waiting for the phone to ring. We must actively prospect, focusing on effective sales creation events," explained Hal Harvey, president and CFO of Celeritas Group.

Using Soffront CRM, Celeritas Group analyzes all of their marketing activities, such as trade shows, email blasts or web campaigns. "It's great to be able to analyze history, but even better to be able to analyze the future," continued Harvey. "Through this type of analysis, Soffront helps us determine the most effective means of reaching our revenue goals."

Soffront's CRM makes it easy for Celeritas Group to see the big picture, because all of their data is at their fingertips, on one page. The ease of use design reduces the amount of time spent searching for information, removing the tedious clicking and scrolling prevalent in many competing products. Flexible, functional queries and reports allow Celeritas Group to easily customize the software to meet their needs.

Celeritas Group now has a comprehensive leads database and a complete picture of their sales pipeline. "This capability allows us to better track opportunities and forecast revenues." Harvey concluded, "Soffront is helping us improve sales cycle visibility, customer service, and new market development."