Celeritas Selects Soffront CRM to Efficiently Integrate Marketing and Sales

Online, August 23, 2011 (Newswire.com) - Soffront Software Inc., www.soffront.com , a leading provider of CRM software for 18 years, today announced that Celeritas Group LLC, www.celeritasgroupllc.com, has selected Soffront's integrated CRM to efficiently track leads and to effectively manage their pipeline. Celeritas Group LLC is an investment and management holding company with expertise in design, engineering, and manufacturing.

"Now we will have a complete database of all the leads and will be able to see the total picture at any given time. This had been difficult previously, since most of our users are distributed across the country," said Chris Klemmetsen, Celeritas IT Manager.

Soffront's CRM makes it easy to see the big picture; all the information a user would need is on one page. This reduces the amount of time that's spent searching through the CRM for information because all the data is right at the fingertips without tedious clicking and scrolling through the system.

Celeritas will be using the marketing automation, sales automation, Soffront Mobile, and Outlook integration modules. According to Klemmetsen, "The marketing module will eliminate the need for other third party software for the marketing campaigns. In addition, Soffront's marketing module will notify our sales staff instantly when a prospect clicks on an email offer. We really look forward to our sales force using the mobile apps and being able to provide seamless reporting to upper management."

About Soffront

For over eighteen years, Soffront has provided CRM solutions for small-to- medium sized companies. Compared to other leading CRM providers, Soffront CRM drives more sales by helping sales teams spend more time selling and less time using CRM. Companies that switch to Soffront report significant cost saving by eliminating add-ons, as Soffront's Integrated CRM contains all of the required functionality for all of your departments. Soffront's drag and drop customization reduces implementation cost. Soffront CRM provides a higher return on your investment generating more revenue, more savings, and a better user experience. Soffront is privately held, debt-free, and profitable.

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