CellBook Reach 200 000 Mobile Bible Ebook Downloads

Online, September 23, 2009 (Newswire.com) - Cape Town, South Africa - 22 September 2009 - CellBook a Cape Town based mobile applications developer and leading provider of mobile phone book reading applications is proud to announce that it has distributed, more than 200 000 Bibles on mobile phones, freely, in less than six months across the globe utilizing the Getjar mobile platform.

"We are excited about the take-up of the CellBook™ mobile book reader technology which allows mobile phone users the unique possibility to read entire books on a mobile phone. 200 000 downloads in less than six months is definitely evidence of the emerging trend across the globe of people opting to read books on digital and wireless devices. There is definitely an emerging culture and it seems that people are finding it more convenient to read books on mobile and wireless devices, this is remarkable given the fact that many Bible Societies were not able to achieve this in a year", said Pieter Traut, CEO of CellBook.

The CellBook™ technology was adopted by some of the largest book publishers in South Africa such as Lux Verbi Publishers, Random House Struik, Oxford Press, Pearson Publications, Nasboek and by large insurance companies such as Metropolitan Life and Old Mutual. CellBook was als The possibility to distribute books on mobile devices opens up new and untapped revenue streams for Publishers and enables them to monetize content in a dynamic way in a world where mobile phones are becoming the world's most popular digital device.

About CellBook

CellBook was founded in December 2007 in Cape Town South Africa. The company develops technology to distribute books through various digital channels such as mobile, wireless devices, desktop pc's, notebooks etc. CellBook develops its own software products and solutions in-house from the ground up, ignoring the conventional, bridging the digital divide to provide flexible, efficient solutions, tailored to customer's needs. Clients include companies such as Metropolitan Life, Old Mutual, Nasboek, Random House Struik, Oxford Press UK, Lux Verbi to mention but a few. Milestones were the delivery of the world's first mobile book on HIV-AIDS in on mobile phones and the world's first mobile java K53 mobile application. Brands - divisions include: digiwords.co.za, esplash.co.za, epub.co.za cellbook.co.za