Celum Digital Asset Management Add-On for EPiServer

Online, December 11, 2013 (Newswire.com) - celum is proud to announce the integration of its Digital Asset Management solution celum IMAGINE with EPiServer CMS. With the launch of its Digital Asset Management Add-On to EPiServer, celum will allow EPiServer customers to seamlessly publish their digital media content (e.g., pictures, videos, audios, presentations, documents) in the EPiServer CMS frontend.

The celum EPiServer Add-On offers many key features like e.g., a seamless integration with EPiServer UI to manage rich content in one place. Furthermore, the add-on manages brand and product identity with a centralized system to feed all channels, including web, commerce, portals, social media, mobile and print. Beside this, it provides the possibility to comment, control and allow access to content of any kind, at any time and any where. The solution combines Digital Asset Management, Video Asset Management and Product Media Management. Additionally, it integrates seamlessly in Microsoft Office and Adobe Creative Suite applications. Moreover, this most advanced technology, enables you to integrate Web CMS, Microsoft Sharepoint, PIM and e-commerce.

"Central management of content used in numerous systems gets more and more important. Data Flow starting from the photographer, acceptance by the internal departments and publishing to EPiServer CMS. Copyrights, confidentially levels, validity, conversion to different formats are just some important items. Integrating EPiServer CMS to our Digital Asset Management tool will give you the advantages of both systems combined in one seamless solution!" states Harald Haghofer, Chief Services Officer of celum.

"Cleverly using digital media has a positive impact on the customer experience. EPiServer has long been focused on providing our global customer base with a best-in-class solution for managing their content," adds Bob Egner, Vice President of Products, EPiServer. "The combined solution of EPiServer CMS and celum IMAGINE enables our enterprise customers to consolidate both content management and digital media asset management in a single platform and provide a great and personalized customer experience efficiently and cost-effectively."

About EPiServer
EPiServer connects e-commerce and digital marketing to help business create unique customer experiences which generates business results. EPiServer's platform combines content, e-commerce and multi-channel marketing capabilities to work full-circle for businesses online, from intelligent optimization, lead-generation through to conversion and repeat business.
Sitting at the centre of the digital marketing ecosystem, EPiServer empowers online and IT professionals to create superior customer experience for more than 20,000 websites worldwide. Built on .net, and supported by a pioneering partner network of over 630 partners in over 30 countries, EPiServers platform gives customers the ability to deliver the right content to the right person in the right format at a time that suits them. This approach means customers can maximize their investment in digital marketing and increase ROI. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia, Spain, UAE and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing €5.7 billion in fund commitments.

About celum
celum is where content technology meets user-centered software. celum products are not bound to a single department or company division but empower a multitude of users from very different backgrounds to achieve better, faster, and more engaging results for rich and complex content.
celum is the leading software developer for product and brand identity solutions. celum products automate and accelerate communications, marketing and sales processes, reducing costs and helping clients achieve greater flexibility in day-to-day operations. Over 750,000 users, from more than 650 organizations in 32 countries, rely on celum software to deliver true efficiency in digital asset management. For more information, please visit www.celum.com.