CEO And Founder Of REV Media Marketing, Lori R Taylor Interviews Nova Spivak And The New Live Matrix

Online, April 14, 2011 (Newswire.com) - Nationally recognized Direct Mail Marketer and Social Media expert Lori R. Taylor, spoke with Nova Spivak about understanding the live web and helping others make the most of a live streaming experience online..
"(Nova) is the CEO of Lucid Ventures, which is an early-stage technology incubator. He's had several ventures over his career, including Twine.com, which was acquired by Paul Allen's company Evri in 2010. And now he's working on a project called Live Matrix, which is super cool, and it is the central schedule for the live web," Taylor said. "One of the cool things I want to talk about is that he is a visionary. I would say that he's the base of the semantic web. Some people call that Web 3.0. The name is continually changing, but he's authored more than 30 patents that have been granted and pending. His company also does angel investing in companies such as Klout and also a space tourism company called Space Adventures."
"Our first big clients were the New York Stock Exchange. We built their website. The Metropolitan Museum of Art. We did work for Digital Equipment Corporation and Sony and AT&T and many other big brands. So we were there at the beginning of the Web in New York, and we were one of the few teams in the country that not only knew how to do nice UI and design, but also really understood the database, security, commerce, technical level as well," Spivak said. "We decided to start building online services about what we knew best and what everybody else wanted to know, which was how to build websites. So we started Gamelan.com, which was a site all about Java when Java launched. And then Developer.com which was about every Internet technology there was. These were some of the early open source communities actually. Then we did a deal with Macmillan and started putting all of their computer books online. Then we started acquiring companies, like Data Nation and Pearl Journal and things like Dice.com. We grew this big network of sites and services for IT professionals working on the Web."
"With Live Matrix, it's really about the time dimension of the Web becoming important. With the real-time Web and the live Web, really having a way to know what's happening now or what's happening when, what's upcoming online is important, just like you have on TV. So building a schedule. We really think time is this big, important, uncharted dimension of the Web, and we're trying to chart it. So there's a thesis behind it," Spivak said.
With the onslaught of new technology and the need to stay abreast, many clients contact REV asking for their help in not only social media applications and strategy but other online initiatives such as website optimization, SEO and pay per click advertising campaigns.
Take a look at Lori's most recent post on her interview with Spivak and download the transcript at her blog, or visit her One Click Society radio show and listen to the entire interview.
For more information on Lori R Taylor and REV Media Marketing's services please visit REVmediamarketing.com.

About Lori R Taylor, Chief Executive Officer, REV Media Marketing, LLC: With over 20 years experience as an award winning direct response copy writer, brand builder and social media strategist, Lori focuses on unique content marketing strategies to build brand awareness, authority and rapport with your audience. REV Media Marketing, LLC is a "direct response 2.0" boutique agency in Cincinnati, Ohio focused on leveraging social media strategies integrated with internet marketing techniques to drive more leads and more sales to their client's bottom line.

Extraordinary engagement means knowing how to listen and add value in a way that is meaningful and mutually beneficial. This strategy has allowed Lori to build her Twitter following to more than 40,000 people in less than 6 months and more than 2,000 fans at her Facebook fan page.

Lori's 17 year career with RR Donnelley has given her extensive direct mail experience. She has created strategies and mailed billions of pieces of mail, helping one organization, in particular, raise over 2 billion dollars in 15 years, $5.00 at a time. The only way to optimize any channel is to test with a laser like focus. Good ideas are a dime a dozen. Execution is priceless.

Lori believes that going viral is a happening not a strategy, "If content is king and context is queen, you need to be relevant and extraordinary if you want to go viral." People hire Lori for one reason: her ability to create ninja like marketing road maps that leverage your marketing dollars and deliver measurable results straight to your bottom line.

About REV Media Marketing, LLC
REV Media Marketing, LLC turns the light on for your business by building awareness for your brands, carefully crafting and translating what you stand for, then participating and starting conversations with the right people at the right time. Their approach is fun yet strategic and methodical, with a greater purpose in mind: building trust, authority and want-focused-buyers to deliver more sales to your bottom line.
By focusing on positioning your message in a meaningful and purposeful way, they set goals and strategy, taking the mystery out of the process. By measuring results, REV fine-tunes the ideas that will get consumers and influencers discussing your products and services, ultimately transforming them into buyers.
For more information on REV Media Marketing please visit us at revmediamarketing.com.