CEO And Founder Of REV Media Marketing, Lori R Taylor, Introduces New "Spam Or Slam" Marketing Review

Online, May 16, 2011 (Newswire.com) - Nationally recognized Direct Mail Marketer and Social Media expert Lori R. Taylor, is targeting the near limitless social media marketing and viral video content that exists online and separating the wheat from the chaff. Lori is interested in finding what works and what could have worked better. Each week on her blog she will post a new viral video and give it either a "Slam!" meaning it's a winner, or a "Spam!" meaning it could have definitely been better. Lori will also offer her guidance for what they could have done better to capitalize on either its popularity or theme.

This week she turns her sights on a candy covered viral video that does not delight the way it should.

"I wasn't sure if I was more irritated by the music or the pointless outcome of this painstakingly created video. What I DO know is it it gets passed around and viewed millions of times I just might punch something," she writes.

For some reason this one didn't entertain me much - well let's be honest - it didn't grab me at all.

Except to appreciate how freaking much time it took for them to make it and unfortunately how long it took for me to watch waiting for the punch line. (Hey 1 minute 13 is a lot longer than it sounds.)

But I will give it a bit of credit - it did get me thinking...
How cool COULD it have been for some well loved brands who have wowed us on TV with their brilliant creative minds to use to sizzle up their social media campaigns?

Imagine taking the same amount of skill and adding the right music as you picture giant raisins dancing to "I heard it on the grapevine," she writes.

With the onslaught of new technology and the need to stay abreast, many clients contact REV asking for their help in not only social media applications and strategy but other online initiatives such as website optimization, SEO and pay per click advertising campaigns.

For more information on Lori R Taylor and REV Media Marketing's services please visit REVmediamarketing.com.
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About Lori R Taylor, Chief Executive Officer, REV Media Marketing, LLC: With over 20 years experience as an award winning direct response copy writer, brand builder and social media strategist, Lori focuses on unique content marketing strategies to build brand awareness, authority and rapport with your audience. REV Media Marketing, LLC is a "direct response 2.0" boutique agency in Cincinnati, Ohio focused on leveraging social media strategies integrated with internet marketing techniques to drive more leads and more sales to their client's bottom line.

Extraordinary engagement means knowing how to listen and add value in a way that is meaningful and mutually beneficial. This strategy has allowed Lori to build her Twitter following to more than 40,000 people in less than 6 months and more than 2,000 fans at her Facebook fan page.

Lori's 17 year career with RR Donnelley has given her extensive direct mail experience. She has created strategies and mailed billions of pieces of mail, helping one organization, in particular, raise over 2 billion dollars in 15 years, $5.00 at a time. The only way to optimize any channel is to test with a laser like focus. Good ideas are a dime a dozen. Execution is priceless.

Lori believes that going viral is a happening not a strategy, "If content is king and context is queen, you need to be relevant and extraordinary if you want to go viral." People hire Lori for one reason: her ability to create ninja like marketing road maps that leverage your marketing dollars and deliver measurable results straight to your bottom line.

About REV Media Marketing, LLC
REV Media Marketing, LLC turns the light on for your business by building awareness for your brands, carefully crafting and translating what you stand for, then participating and starting conversations with the right people at the right time. Their approach is fun yet strategic and methodical, with a greater purpose in mind: building trust, authority and want-focused-buyers to deliver more sales to your bottom line.

By focusing on positioning your message in a meaningful and purposeful way, they set goals and strategy, taking the mystery out of the process. By measuring results, REV fine-tunes the ideas that will get consumers and influencers discussing your products and services, ultimately transforming them into buyers.

For more information on REV Media Marketing please visit us at revmediamarketing.com.