CEO And Founder Of REV Media Marketing, Lori R Taylor, Offers Coca-Cola Company A Grand Slam! Viral Video Candidate

Online, May 12, 2011 (Newswire.com) - Nationally recognized Direct Mail Marketer and Social Media expert Lori R. Taylor, is targeting the near limitless social media marketing and viral video content that exists online and separating the wheat from the chaff. Lori is interested in finding what works and what could have worked better. Each week on her blog she will post a new viral video and give it either a "Slam!" meaning it's a winner, or a "Spam!" meaning it could have definitely been better. Lori will also offer her guidance for what they could have done better to capitalize on either its popularity or theme.

This week she finds a viral video from Coke that rocks her world.

"What makes this a grand slam for me is they have created a video highly branded with Coke and make it about feeling good, collaboration and all around fun - which is key to viral success. By tying it into an offline experience of getting two cokes for the price of one out of a vending machine they hit this one out of the park! GRAND SLAM all day every day! ", she writes.

"If you were a local business such as a restaurant or a spa just think of the possibilities for your brand! It's one thing to give a 2 for 1 coupon which may or may not attract your best customer long term. But what about surprising a few guests with a 2 for 1 dessert at time of service? Or when someone comes into your spa for a pedicure asking them to book their free manicure with pedi for next visit?" Taylor writes.

With the onslaught of new technology and the need to stay abreast, many clients contact REV asking for their help in not only social media applications and strategy but other online initiatives such as website optimization, SEO and pay per click advertising campaigns.

For more information on Lori R Taylor and REV Media Marketing's services please visit REVmediamarketing.com.
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About Lori R Taylor, Chief Executive Officer, REV Media Marketing, LLC: With over 20 years experience as an award winning direct response copy writer, brand builder and social media strategist, Lori focuses on unique content marketing strategies to build brand awareness, authority and rapport with your audience. REV Media Marketing, LLC is a "direct response 2.0" boutique agency in Cincinnati, Ohio focused on leveraging social media strategies integrated with internet marketing techniques to drive more leads and more sales to their client's bottom line.

Extraordinary engagement means knowing how to listen and add value in a way that is meaningful and mutually beneficial. This strategy has allowed Lori to build her Twitter following to more than 40,000 people in less than 6 months and more than 2,000 fans at her Facebook fan page.

Lori's 17 year career with RR Donnelley has given her extensive direct mail experience. She has created strategies and mailed billions of pieces of mail, helping one organization, in particular, raise over 2 billion dollars in 15 years, $5.00 at a time. The only way to optimize any channel is to test with a laser like focus. Good ideas are a dime a dozen. Execution is priceless.

Lori believes that going viral is a happening not a strategy, "If content is king and context is queen, you need to be relevant and extraordinary if you want to go viral." People hire Lori for one reason: her ability to create ninja like marketing road maps that leverage your marketing dollars and deliver measurable results straight to your bottom line.

About REV Media Marketing, LLC
REV Media Marketing, LLC turns the light on for your business by building awareness for your brands, carefully crafting and translating what you stand for, then participating and starting conversations with the right people at the right time. Their approach is fun yet strategic and methodical, with a greater purpose in mind: building trust, authority and want-focused-buyers to deliver more sales to your bottom line.

By focusing on positioning your message in a meaningful and purposeful way, they set goals and strategy, taking the mystery out of the process. By measuring results, REV fine-tunes the ideas that will get consumers and influencers discussing your products and services, ultimately transforming them into buyers.

For more information on REV Media Marketing please visit us at revmediamarketing.com.