CEO And Founder Of REV Media Marketing, Lori R Taylor, Seizes The Minute With Jay Baer

Lori R. Taylor, CEO and Founder of Rev Media Marketing, LLC host of One Click Society show on the Positive World Radio Network interviewed social media strategist Jay Baer, on being "hype-free" and delivering for his clients.

Nationally recognized Direct Mail Marketer and Social Media expert Lori R. Taylor, spoke with social media strategist Jay Baer about how he leverages the best possible results for his clients without a lot of distractions.
"Reading Jay's blog, it's just not the same old drivel that you get everywhere else that has been repositioned. It really is really unique, out there. I'm real excited to have him today to hear some of his perspectives on how he approaches social media and how he's helping companies transform how they think about social media because I really think that's the key, especially if you're trying to break open as social media strategist or trying to reposition your agency.," Taylor said.
"I write a lot about social media's fantastic and amazing, but it's not magic. It doesn't defy common sense. The line I use a lot in speeches is, "People will tell you social
media is some kind of unicorn, but it's really just a horse."" Baer said.
"Every time someone sends to me Twitter strategy in the same sentence, I want to smack them in the face, because Twitter is, by definition, not strategic. Right? It is a social media
telephone. You don't need a Twitter strategy. You need a business strategy and a social media strategy that supports that business strategy. Part of that program is what are we going to
do, at least, for the next 30 days on Twitter? But people are way too excited about the tools and not nearly excited enough about the relationship part between a company and its customers.," said Baer.
With the onslaught of new technology and the need to stay abreast, many clients contact REV asking for their help in not only social media applications and strategy but other online initiatives such as website optimization, SEO and pay per click advertising campaigns.
Take a look at Lori's most recent post on her interview with Baer and download the transcript at her blog, or visit her One Click Society radio show and listen to the entire interview here.
For more information on Lori R Taylor and REV Media Marketing's services please visit REVmediamarketing.com.
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About Lori R Taylor, Chief Executive Officer, REV Media Marketing, LLC: With over 20 years experience as an award winning direct response copy writer, brand builder and social media strategist, Lori focuses on unique content marketing strategies to build brand awareness, authority and rapport with your audience. REV Media Marketing, LLC is a "direct response 2.0" boutique agency in Cincinnati, Ohio focused on leveraging social media strategies integrated with internet marketing techniques to drive more leads and more sales to their client's bottom line.

Extraordinary engagement means knowing how to listen and add value in a way that is meaningful and mutually beneficial. This strategy has allowed Lori to build her Twitter following to more than 40,000 people in less than 6 months and more than 2,000 fans at her Facebook fan page.

Lori's 17 year career with RR Donnelley has given her extensive direct mail experience. She has created strategies and mailed billions of pieces of mail, helping one organization, in particular, raise over 2 billion dollars in 15 years, $5.00 at a time. The only way to optimize any channel is to test with a laser like focus. Good ideas are a dime a dozen. Execution is priceless.

Lori believes that going viral is a happening not a strategy, "If content is king and context is queen, you need to be relevant and extraordinary if you want to go viral." People hire Lori for one reason: her ability to create ninja like marketing road maps that leverage your marketing dollars and deliver measurable results straight to your bottom line.

About REV Media Marketing, LLC
REV Media Marketing, LLC turns the light on for your business by building awareness for your brands, carefully crafting and translating what you stand for, then participating and starting conversations with the right people at the right time. Their approach is fun yet strategic and methodical, with a greater purpose in mind: building trust, authority and want-focused-buyers to deliver more sales to your bottom line.

By focusing on positioning your message in a meaningful and purposeful way, they set goals and strategy, taking the mystery out of the process. By measuring results, REV fine-tunes the ideas that will get consumers and influencers discussing your products and services, ultimately transforming them into buyers.

For more information on REV Media Marketing please visit us at revmediamarketing.com.

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