CEO And Founder Of REV Media Marketing, Lori R Taylor, Talks With Steve Rubel About Innovation And Trends In Today's Digital World

Online, May 8, 2011 (Newswire.com) - Nationally recognized Direct Mail Marketer and Social Media expert Lori R. Taylor, spoke with Steve Rubel about how best to take advantage of the new digital landscape for marketing and media.

"He focuses on trends and innovations in media, technology and digital culture, and he fuses these into actionable insights, and it's really, really great. His blog's amazing. He's a well known ambassador to the startup community. He truly is a thought leader there, and he's also a highly sought after speaker who travels the world giving dozens of keynote speeches and also appears in front of the press a lot, sharing his observations at his blog, which is SteveRubel.com, and also through his monthly Advertising Age column, which is how I got to know Steve from following his articles there," Taylor said.

"My focus is really to help Edelman grow the license of public relations to operate and to really help our clients build all kinds of new connections and communicate their messages in a very complex world. So obviously technology and innovation is a big part of that, and that's what I'm focused on.," Rubel said.

"I think the pace of change in the last several years has been dramatic. Public relations for a while was moving up as the way to own the big idea and really tap into the psyche of the public
and really knew that best and able to translate that into press. Then I think it became, "How do we translate that into marketing strategy?" So I think the changes that I've seen are, one, PR
now has a CNO table. That's new. Two, I think that we're increasingly dealing with publics directly and not just going through media. Actually, three, we're helping clients create
their own content. And all three of those developments are relatively new.," said Rubel.

With the onslaught of new technology and the need to stay abreast, many clients contact REV asking for their help in not only social media applications and strategy but other online initiatives such as website optimization, SEO and pay per click advertising campaigns.

Take a look at Lori's most recent post on her interview with Rubel and download the transcript at her blog, or visit her One Click Society radio show and listen to the entire interview.
For more information on Lori R Taylor and REV Media Marketing's services please visit REVmediamarketing.com.
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About Lori R Taylor, Chief Executive Officer, REV Media Marketing, LLC: With over 20 years experience as an award winning direct response copy writer, brand builder and social media strategist, Lori focuses on unique content marketing strategies to build brand awareness, authority and rapport with your audience. REV Media Marketing, LLC is a "direct response 2.0" boutique agency in Cincinnati, Ohio focused on leveraging social media strategies integrated with internet marketing techniques to drive more leads and more sales to their client's bottom line.

Extraordinary engagement means knowing how to listen and add value in a way that is meaningful and mutually beneficial. This strategy has allowed Lori to build her Twitter following to more than 40,000 people in less than 6 months and more than 2,000 fans at her Facebook fan page.

Lori's 17 year career with RR Donnelley has given her extensive direct mail experience. She has created strategies and mailed billions of pieces of mail, helping one organization, in particular, raise over 2 billion dollars in 15 years, $5.00 at a time. The only way to optimize any channel is to test with a laser like focus. Good ideas are a dime a dozen. Execution is priceless.

Lori believes that going viral is a happening not a strategy, "If content is king and context is queen, you need to be relevant and extraordinary if you want to go viral." People hire Lori for one reason: her ability to create ninja like marketing road maps that leverage your marketing dollars and deliver measurable results straight to your bottom line.

About REV Media Marketing, LLC
REV Media Marketing, LLC turns the light on for your business by building awareness for your brands, carefully crafting and translating what you stand for, then participating and starting conversations with the right people at the right time. Their approach is fun yet strategic and methodical, with a greater purpose in mind: building trust, authority and want-focused-buyers to deliver more sales to your bottom line.

By focusing on positioning your message in a meaningful and purposeful way, they set goals and strategy, taking the mystery out of the process. By measuring results, REV fine-tunes the ideas that will get consumers and influencers discussing your products and services, ultimately transforming them into buyers.

For more information on REV Media Marketing please visit us at revmediamarketing.com.