CEO and Founder of REV Media Marketing, Lori R Taylor, Untangles Her Tangled Email Box With Joshua Baer

Online, April 5, 2011 (Newswire.com) - Nationally recognized Direct Mail Marketer and Social Media expert Lori R. Taylor, spoke with Baer about how he handles information overload and what he hopes he can do for customers at his web site, OtherInBox.com.
Baer created OtherInBox.com to help people waste less time on their email and focus more on taking care of their business. As Taylor says, it is a great idea whose time is due.
"Joshua has a great company called OtherInbox.com. If you haven't heard of it, check it out. It's really cool. It's free. It works with Gmail. I'm going to let him talk about that a little bit today, and I'd like him to give us some background, because what's unique to Joshua is he's not just a guy that has a cool technology but like some of the people who listen to this show, he's an entrepreneur and he's been there and done that. And one of the reasons that he got into this business was just because that's where he saw that there was an opportunity because it's a problem that he could solve." Taylor said.
With the onslaught of new technology and the need to stay abreast, many clients contact REV asking for their help in not only social media applications and strategy but other online initiatives such as website optimization, SEO and pay per click advertising campaigns.
"One of the sayings that I had when I first started the company I think is still as true today, 15 years later. And that is that tomorrow there are going to be a bunch of people who wake up and say, "You know what? We should really start e-mailing our customers." That's been happening every day for the past 15 years, and it's still happening and it's still going to happen tomorrow. There are still people that have large groups of customers and they don't communicate with them by e-mail. For many industries, that's going to save them money, it's going to save them time, and it's going to be a much better experience for their customers. We've just seen e-mail continue to grow and grow.." said Baer.
Take a look at Lori's most recent post on her interview with Baer and download the transcript at her blog, or click here to visit her One Click Society radio show and listen to the entire interview.
For more information on Lori R Taylor and REV Media Marketing's services please visit REVmediamarketing.com.
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About Lori R Taylor, Chief Executive Officer, REV Media Marketing, LLC: With over 20 years experience as an award winning direct response copy writer, brand builder and social media strategist, I focus on unique content marketing strategies to build brand awareness, authority and rapport with your audience. REV Media Marketing, LLC is a "direct response 2.0" boutique agency in Cincinnati, Ohio focused on leveraging social media strategies integrated with internet marketing techniques to drive more leads and more sales to their client's bottom line.

Extraordinary engagement means knowing how to listen and add value in a way that is meaningful and mutually beneficial. This strategy has allowed Lori to build her Twitter following to over 30,000 people in less than 6 months and 2,000 fans at her Facebook fan page.

Lori's 17 year career with RR Donnelley has given her extensive direct mail experience. She has created strategies and mailed billions of pieces of mail, helping one organization, in particular, raise over 2 billion dollars in 15 years, $5.00 at a time. The only way to optimize any channel is to test with a laser like focus. Good ideas are a dime a dozen. Execution is priceless.

Lori believes that going viral is a happening not a strategy, "If content is king and context is queen, you need to be relevant and extraordinary if you want to go viral." People hire Lori for one reason: her ability to create ninja like marketing road maps that leverage your marketing dollars and deliver measurable results straight to your bottom line.

About REV Media Marketing, LLC
REV Media Marketing, LLC turns the light on for your business by building awareness for your brands, carefully crafting and translating what you stand for, then participating and starting conversations with the right people at the right time. Their approach is fun yet strategic and methodical, with a greater purpose in mind: building trust, authority and want-focused-buyers to deliver more sales to your bottom line.

By focusing on positioning your message in a meaningful and purposeful way, they set goals and strategy, taking the mystery out of the process. By measuring results, REV fine-tunes the ideas that will get consumers and influencers discussing your products and services, ultimately transforming them into buyers.

For more information on REV Media Marketing please visit us at revmediamarketing.com.