Challenge & the Dallas Running Club partner to up the ante for the White Rock N Roll 5 & 10 Mile

Online, April 3, 2010 (Newswire.com) - April 2, 2010 - (Dallas, TX) - Today, Dynamo Labs announced its partnership with the Dallas Running Club (DRC) to help promote this year's White Rock N Roll 5 & 10 Mile. The DRC, the third largest running club in the U.S. with 4,000 active members, has chosen Dynamo's Challenge application platform for all race participants; including members of the 400-strong DRC training program.

"We're in a rebuilding year and wanted to elevate the exposure & importance of the race to what it was a few years ago," said Jason McGhee, Race Management Director for the DRC. "We chose to partner with Challenge to help with this rebuild. With Challenge, we hope to increase engagement among those already participating in the race and to also share the event on people's social networks."

Challenge provides participants with a unique and collaborative experience by leveraging social behaviors to motivate members to accomplish a goal. The platform's interface redesign is now simpler and more intuitive providing users with a continuous feed of your and your friends' activity as well as graphic progress trackers. The customized DRC site also features integration of Nike+ data and a leader board to project participants' progress. These new features present the total amount of progress posted, number of times posted and the size of each progress posted. In addition, Challenge integrates with Facebook and Twitter, allowing users to connect and publish updates on both sites automatically.

"We all know too well the obstacles of training for races. Having friends and teammates encourage my progress is a powerful training and accountability tool," said Blake Burris, Founder of Dynamo Labs. "With Challenge, we can facilitate collaboration for training groups and clubs in a far more engaging way than simply using email and online groups."

About Dallas Running Club
The Dallas Running Club is the largest running and walking organization in the Dallas-Fort Worth area. We welcome runners and walkers of all ages, shapes, sizes and skill levels. We are a volunteer-run organization led by runners and walkers just like yourself.

About Dynamo Labs
Dynamo Labs builds apps for the mobile social web (Facebook, iPhone, Android, etc) and was among the first fbFund recipients. fbFund is an innovation grant fund operated by Accel Partners, The Founders Fund and Facebook. Dynamo was founded by Blake Burris in 2008 to build social applications that help people connect with friends to develop their fullest potential. The company operates at CoHabitat, the startup community and coworking space located in the historic State-Thomas neighborhood in Uptown Dallas.