Charlie Sheen Sets New HollyStock Record

Online, March 7, 2011 (Newswire.com) - Once the highest paid television actor, Charlie Sheen's dramatic fall from grace has been a windfall for players of the online celebrity game HollyStock. The game monitors hundreds of news outlets each day and awards dollar amounts to celebrities when they are mentioned in the news. HollyStock players have been reaping the rewards of Sheen's antics as of late. His $1.7 million HollyStock surpassed the previous record by more than $600,000.

"The average daily value of a celebrity across our entire market is roughly $20,000. When a celebrity like Charlie Sheen reaches a value in excess of $1 million, that can mean the difference between a close race to the finish or a run-away win for many of our players", said J. Joseph Dyken, CEO of development firm TayTech, LLC and the creator behind HollyStock.com. "Virtually every major celebrity outlet is covering this story. The more buzz he gets, the more value his HollyStock is worth."

Celebrity values rise and fall each day by getting mentioned in any of the more than 200 industry-leading celebrity news websites that HollyStock.com continually searches. The HollyStock algorithm awards additional money based upon where the mention took place. For example, an article in TMZ or Yahoo will generate more money than a lesser-known celebrity website. Players can buy and sell celebrities like stocks on the stock market. The concept is to purchase celebrities when their values are low or on the rise and sell them when their values peak. The profit or loss of that celebrity sale impacts both the player's portfolio as well as their cash reserves. Players then compete against one another to amass the highest net worth.

The previous record of $1.1 million was held by Lindsay Lohan for the past eight months. On July 7, 2010 Lindsay Lohan was seen in court during a probation violation hearing with the message "F*ck U" painted on her fingernail. Many popular celebrity news websites were prepared to cover the story, however that special message to the court was enough to put the media into a frenzy and catapult her value over the $1 million for the first time in the game's history.

"Oftentimes the reasons behind a celebrity's dramatic increase in HollyStock value is not generally something that we should be celebrating. I compare it to a car crash. As we're driving by, we don't want to look, but we all do. HollyStock is unique in that it acts as the pulse for our society's obsession with celebrities. Just looking at the homepage ticker gives you an idea as to what everyone is talking about," said Dyken. "Celebrities like Charlie Sheen, Lindsay Lohan, Paris Hilton, and Mel Gibson are absolute gold in the world of HollyStock."

Charlie Sheen's current HollyStock is valued at $1,458,000 with a 7-day average of $1,219,000 and a record price of $1,753,000.

HollyStock.com is free to play and searches more than 200 of the leading entertainment websites each day including websites such as TMZ, E! Online, ReelzChannel, Entertainment Tonight, Maxim Magazine, Entertainment Weekly, X17, the NY Post, Fancast, and more.