Chevrolet India and One World Futbol Project to Donate 20,000 Nearly Indestructible Footballs to Disadvantaged Children in India

Online, November 22, 2013 (Newswire.com) - Chevrolet India today announced the kick-off of the donation and delivery of 20,000 nearly indestructible One World Futbols to marginalized and underprivileged children in India on the special occasion of Children's Day, November 14. The unique initiative is aimed at reaching out to the less fortunate children in India, especially those who cannot afford and maintain a football.

"Many of these children are growing up in less privileged circumstances where sometimes a game of football could lighten up their lives by teaching them the true meaning of team spirit and fair play," said Lowell Paddock, President and Managing Director, GM India.

"The joy that comes from playing football can help lift their spirits and replace despair with hope. Chevrolet's founding sponsorship of One World Futbol Project is intended to spark a worldwide movement to give children a pathway out of poverty and despair with the benefits that fitness, sport and teamwork can bring - something we call the 'Power of Play'," added Paddock.

The unique initiative today kicked off with donation of 91 footballs to Sankalp School in Gurgaon—a school for disadvantaged children run by Gurgaon-based NGO Sankalp Welfare Society. The Chevrolet-branded One World Futbols, delivered to the school in a Chevrolet Enjoy Multi-Purpose Vehicle, brought countless smiles to over 900 children who can now enjoy the game of football as much as they want.

With the corporate social responsibility mission of "Driving a Better Tomorrow," Chevrolet India is working with One World Futbol Project to donate a total of at least 20,000 One World Futbols to disadvantaged children across the country. During the next few weeks, Chevrolet India plans to donate additional footballs in the communities where it is located, including Talegaon, Bangalore and Halol. The remaining Chevrolet-sponsored One World Futbols will be delivered through One World Futbol Project's partner, Slum Soccer, to a number of non-governmental organizations (NGOs) working with underprivileged youth in India. Slum Soccer is an India-based NGO focused on reaching out to the Indian homeless using football as a tool for social improvement and empowerment.

"It's our pleasure to work with Chevrolet India to support the donation and delivery of One World Futbols -- first to Sankalp School and then throughout the rest of India with Slum Soccer," said Arnold Ambiel, Chief Operating Officer of One World Futbol Project. "The spirit of this joint collaboration will allow us to bring the power of play to more children throughout India than any of us could have done alone. And seeing the joy on the children's faces on Children's Day makes all these efforts worthwhile."

This initiative is part of Chevrolet's three-year founding sponsorship of One World Futbol Project that pledges to place 1.5 million One World Futbols with youth living in war-stricken zones, refugee camps, disaster areas, and other underprivileged communities around the world. One World Futbol Project makes, sells and distributes the One World Futbol, a nearly indestructible ball that never needs a pump and never goes flat—even when punctured multiple times. The company's mission is to make a meaningful impact by bringing the joy of soccer and play to youth around the world through the One World Futbol.

One World Futbol inventor—Tim Jahnigen—was inspired to create the One World Futbol after watching news footage of kids in Darfur playing a football game using a ball of trash tied up with twine. One World Futbols are designed to outlast and outplay hundreds of regular footballs, sustaining play in any environment or harsh landscape. One World Futbol Project distributes One World Futbols to organizations working with youth in disadvantaged communities, where play can be used to teach life skills and foster social change.

To date, more than 500,000 Chevrolet-sponsored One World Futbols have been distributed across five continents, bringing the power of play to over 15 million children.

About Chevrolet:
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.5 million Chevrolet cars and trucks a year. The Chevrolet brand was introduced in India in 2003 and is now one of the fastest-growing automotive nameplates in the country. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. The Chevrolet portfolio in India includes the Spark, Beat, Chevrolet SAIL, SAIL U-VA, Cruze, Tavera, Chevrolet Enjoy and Captiva. More information regarding Chevrolet models can be found at www.chevrolet.co.in.

For more information on Chevrolet and its global soccer initiatives, visit us online at www.ChevroletFC.com, like us on Facebook at www.facebook.com/ChevroletFC, follow us on Twitter @ChevroletFC.com (#DrivenBy) or subscribe to our YouTube channel at www.youtube.com/user/ChevroletFC.

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