China Fashion Color Association Gives Top Innovation Award to X-Rite for its ColorMunki™ Design Product

Online, December 24, 2009 (Newswire.com) - BEIJING, December 22, 2009 -- The most prestigious organization in China for fashion color research, forecast and design gave X-Rite, Incorporated (NASDAQ:XRIT) its top award for innovation recently for ColorMunki™ Design, a instrument/software package that delivers unparalleled color control and color creation tools for digital workflows.

Award judges for the China Fashion Color Association (CFCA) said ColorMunki provides a strong platform for designers in the fashion, consumer product and the graphic arts, industries to develop and communicate new color schemes. The award was given to X-Rite at the association's Fifth Annual ColorChina event held Dec. 3-4 in Beijing.

Since its August launch in China, ColorMunki Design has been adopted by some of that country's largest companies and organizations involved in color design, including Li Ning Co. Ltd., Kappa, Ozoka, LKK Design, and the Beijing Institute of Fashion Technology.

"We are extremely honored that the Association would recognize that ColorMunki Design is inspiring a whole new generation of designers in China to apply their craft in a wide range of industries," said Pantone Asia Vice President Terence Lam, who attended the Beijing ceremony to accept the award from Madam Cheng DongHong, Secretary of the China Association for Science and Technology. X-Rite|Pantone is the corporate entity that markets the ColorMunki Design product in China, and the CFCA is a member organization of the China Association for Science and Technology.

Founded in 1982, the CFCA serves 420 organizations and 3,800 individuals in the textile, garment, chemical, architectural, automotive and other industries in its mission to promote the creative use of color in the design process. The association conducts research and market analysis, provides color training courses and offers customized services in color coordination and product design.

"China still has a long way to go to implement color science and technology," said Liang Yong, Director of CFCA. "We look forwards to working with X-Rite|Pantone on a broad and all-round basis to introduce leading color technology and color management solution to CFCA members and to bring China color application to a higher level." He said X-Rite|Pantone recently reached agreement with CFCA to jointly promote color science and technology on both color education and color technology applications.

The ColorMunki Design package offers a do-everything solution to give designers the freedom to work with any color from the visible spectrum. The package includes ColorMunki spectrophotometer, palette creation software, color calibration software, protection bag/monitor holder, Quick Start Guide and USB power cord.

The ColorMunki Design Palette Creation software allows designers to easily:
• create and name unlimited custom color palettes
• select colors from PANTONE® and other built-in libraries
• select colors from dynamically associated Harmony, Variation and Similar colors
• capture any color from any substrate
• automatically extract color from any image

ColorMunki Design provides unique verification tools that allow designers to quickly preview colors before production, including:
• PrintSafe™ one-click out-of-gamut view for different printer and paper combinations
• preview palette for CMYK or Spot color print
• evaluate colors under different light sources

About Pantone
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world's color authority for 45 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers. More information is available at www.pantone.com.

About X-Rite
X-Rite, Incorporated, is the global leader in color science and technology. The company, which now includes color industry leader Pantone, develops, manufactures, markets and supports innovative color solutions through measurement systems, software, color standards and services. X-Rite's expertise in inspiring, selecting, measuring, formulating, communicating and matching color helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, dental and medical. For further information, please visit www.xrite.com.