Christine Crandell Named as Industry's Top 15 Leader in Sales Lead Management

Online, December 19, 2012 (Newswire.com) - New Business Strategies™, a strategic marketing consultancy, today announced that Christine Crandell, its President and co-founder, has been named as one of 2012's 50 most influential people in sales lead management.

Sales Lead Management Association members were invited to nominate sales and marketing executives earlier this year. Nominees came from many diverse disciplines including CRM and Marketing Automation Software, telemarketing, database management, conference management, fulfillment, consulting and publishing companies. Nominees were judged based on their contributions to sales lead management, marketing and sales activities.

"Those named to the 50's Most Influential in Sales Leads Management list are nominated and voted for by their 6,300 peers in the association" said James Obermayer, CEO of Sales Leadership Management Association. "The "50" are generators of wealth, from lead generation to sales lead management and Christine Crandell is at the top of her game in the top fifteen of the 50."

"After being named one of the top 20 women to watch in sales lead management earlier this year, I am honored to also be nominated and named one of the top 50 marketing strategists in 2012" said Crandell. Known for her work as a thought leader in the B2B Sales and Marketing industry, she spearheads New Business Strategies and works to redefine customer strategies by helping companies drive faster revenue by applying the Firm's groundbreaking Sellers Compass™ methodology.

Christine Crandell is a B2B marketing and strategy expert with more than 20 years' success in driving demand, crafting market shaping vision and strategy, and building brands for leading technology organizations. She advises CEOs, Board of Directors, and executive leadership teams in North America, Europe and Australia, sits on several boards including Coupa and Social Dynamx and is a frequent speaker. She is a popular blogger for Forbes.com and writer with articles regularly published in BusinessWeek, B2B Marketing, Investor's Business Daily, CMO.com, and Sandhill.com.

ABOUT NEW BUSINESS STRATEGIES
New Business Strategies (NBS Consulting Group, Inc.) is an international marketing strategy consulting firm focused on accelerating revenue for mid-size and large companies. For twenty years and across three continents, New Business Strategies has increased the operational performance of clients and achieved 100 percent customer satisfaction. http://facebook.com/NewBusinessStrategies and http://www.NewBizS.com

About the Sales Lead Management Association
The Sales Lead Management Association was founded in 2007. The association serves over 4,500 members of the worldwide sales lead management community. A privately held organization, SLMA has a diversified business model with revenues coming from sponsors, software reviews, display advertising, SLMA Radio, newsletter advertising, and industry leader links. For additional information, visit: SLMA.

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