Christine Crandell to Present "How to Align Your Marketing Mix to Your Buyers' Journey"

Online, January 18, 2012 (Newswire.com) - WHAT: Christine Crandell, president of New Business Strategies and co-founder of NBS Consulting Group will be the presenting a "how-to" session on balancing the marketing mix through one of the most important parts of the Buyers' Journey; hosted by Erez Barak of Optify and Search Marketing Now.

The Buyers' Journey is a set of organizing principles for aligning company functions and roles to enable, engage and establish enduring relationships with buyers.

Following the successful webinar about the complete Buyers' Journey, Erez Barak of Optify and Christine Crandell of New Business Strategies, will explore one of the most important stages in the Journey, the Solution Search.
1-hour discussion will include:

• An overview of the Buyers' Journey.
• The importance of the Solution Search stage of the Buyers' Journey.
• How to balance your marketing through the Solution search stage.
• How to choose the right marketing tactics to be on the top of the list.

Christine Crandell has more than 20 years of executive management, marketing and business development experience in technology. As President of New Business Strategies, an international B2B market strategy consultancy, she leads client services team serving clients including Good Technology, Oracle, and McKesson. Christine sits on several advisory boards including Coupa Software.

She is a frequent speaker and writer with articles published in BusinessWeek, Forbes, B2B Marketing, Investor Business Daily, CMO.com, and Sandhill.com, and a blogger for Forbes.com. Her approach to marketing and strategy has led to recognition as one of Silicon Valley's Most Influential Women for 2010 by the Silicon Valley/San Jose Business Journal. Ms. Crandell holds a Masters in Business Administration from Florida Atlantic University and a Doctorate (abd) from Golden Gate University.

Erez Barak is VP of Products and Co-Founder at Optify; he is a frequent speaker at industry events. He was named among the Top 25 Innovators in 2010 by Seattle Business Magazine

WHEN: Tuesday, January 17, 2012 - 10:00 AM PST/ 1:00 PM EST

WHERE: Register for free at:

https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=390492&sessionid=1&key=06326016A9DAA294DCA3A1627C413667&partnerref=NB&sourcepage=register