CIGNEX Datamatics to Host Live Webinar on Portal User Engagement with Liferay's Audience Targeting App

Santa Clara, CA, March 13, 2015 (Newswire.com) - CIGNEX Datamatics, a leading provider of enterprise Open Source solutions, will be hosting a webinar with a live demonstration of Liferay’s recently announced Audience Targeting app on March 18, 2015. This app allows businesses to display the most relevant content to the right people at the right time on their sites through segmenting audiences, targeting relevant and specific content based on audience segmentation, and creating campaigns to increase engagement with end users on Liferay-based portals.

“The average attention span of the web user has come down to only 6 seconds whereas smartphone users typically check their phone status 150 times in a day,” said Munwar Shariff, CTO, CIGNEX Datamatics. Munwar added, “The challenge for companies, thus, lies in driving engagement through visually appealing, uncluttered, relevant, and interesting content. The Audience Targeting app can help organizations track user actions on their portals for rich, meaningful insights.”

"The average attention span of the web user has come down to only 6 seconds whereas smartphone users typically check their phone status 150 times in a day, The challenge for companies, thus, lies in driving engagement through visually appealing, uncluttered, relevant, and interesting content. The Audience Targeting app can help organizations track user actions on their portals for rich, meaningful insights."

Munwar Shariff, CTO, CIGNEX Datamatics

According to a leading research company’s recently published report on top horizontal portal vendors, companies are increasingly looking for both portal and web content management capabilities (WCM) along with a general shift towards user experience platforms (UXP). The Audience Targeting app in Liferay Portal offers an unparalleled ability to tailor specific content for audiences based on user behavior on the site, user information such as age and gender, social media attributes, and more.

The webinar with demo is scheduled for March18, 2015, 10 a.m. PDT and registrations are currently being accepted at this link.

About CIGNEX Datamatics (www.cignex.com): CIGNEX Datamatics, a subsidiary of Datamatics Global Services Ltd., is a Silicon Valley based, global, pure-play, Open Source consulting company offering enterprise-grade solutions, platforms, products and services for Systems of Engagement and Insight.

About Liferay, Inc. (www.liferay.com): Liferay, Inc. is a leading provider of enterprise open source portal and collaboration software products, servicing Fortune 500 companies worldwide. Clients include Allianz, Carrefour, Cisco Systems, Danone, Lufthansa Flight Training, Siemens, Société Générale, Toyota and the United Nations. Liferay offers Enterprise Subscriptions, which provide access to emergency fixes, software updates, 24/7 support SLAs, and subscription-only features. Liferay also offers professional services and training to ensure successful deployments for its customers.

For more information, please contact:

Nirav Shah
Sr. Director, Marketing & Corporate Communications
CIGNEX Datamatics, Inc.
Email: [email protected]