Cincinnati Email Marketing - History and Evolution of Email Marketing

Online, December 5, 2009 (Newswire.com) - History

We jump in to our personal computer several times a day to check our email. For communication of work, personal relationships and marketing the most popular method is the email. Marketing through email has evolved as the most popular method of reaching consumers.

In the early nineties the email came in to existence at the time when the internet was gaining popularity. Businesses took no time to figure out that this was the best way to reach the customers. It was less expensive and by 1995 email advertisements were more in number than the regular mail.

When spam filters became so popular online email marketing hit a huge road block. The filters were wiping out email marketing campaigns and everything had to be altered and businesses were losing money. However programmers and businesses learned to get their emails past the filters by using popular titles and headlines and using their real email address.

Apart from research, entertainment and work related functions the idea of shopping online became popular. Shopping online allows us to compare prices and those living in remote locations had a chance of getting all the gadgets they desired.

There are two sides of a coin. Similarly there were people who didn't like getting email marketing mails. For this reason every mail sent from a business provides a link giving the consumer the opportunity to opt out. As a result of this several rules and laws were created to protect the consumer's privacy.

Just by getting the email to the consumer means only half the battle is over. You have to grab the attention of the consumer and make them take to your website for a purchase. Businesses now come up with wittier and smarter marketing campaigns in order to keep their customers interested.

Evolution

Email is the daily part of your life and has been around longer than the internet. But its evolution was simple based on technology changes. The email was primarily used to leave a note on another user's directory. MAILBOX was the first true email system used as early as 1965.

In the earlier times email was only possible between two people who used the same computer. So there was no actual email address or sending a email. The process was like placing an email on a mainframe and if at all email marketing was used it didn't reach many people. Later on when different computers were connected through networks, the idea of email marketing evolved. Now the necessity of email addresses came in to existence.

Today, thousands of email addresses are used to send information quickly and affordable in email marketing. In 1972, Ray Tomlin son paved the way on how an email should be sent and received and even chose the @sign which denotes a particular destination for an email. This sign became the root of email marketing by opening an email and allowing it to be sent and received by different networks.

Email marketing is one of the best online marketing services in today's scenario. It is a good option to choose professional company which provides good services. Cincinnati email marketing services provides excellent services with regards to any email marketing.

Author Bio:
My name is William Smith and I have a passion for internet marketing, especially earned results or organic search results. I have been focused on Geo-targeted search results for the past 4 years and have watched as the market has become more and more in demand.

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