CitySide Distribution Supports Light the Night Fundraiser

The CitySide Distribution team has lent its support to a local team participating in the Light the Night fundraiser to support cancer research. The director indicated that this was done in honor of a close friend.

​​​According to the firm’s director of operations, the CitySide Distribution team makes it a point to support different charitable organizations on a regular basis. Team members will nominate a variety of possible causes to support and then select one as a group. Most recently, they decided to support a Light the Night team organized by Melissa L., a friend of the business.

“Many of our associates know Melissa well,” the director of operations stated. “When she came to us about supporting her Light the Night team, we were happy to help by giving her team a donation of $150. Of course, the fact that we would be supporting research to find better treatments or even a cure for blood cancers was also a big motivator.”

"Giving back is certainly good for the community," he stated. "However, it also does a lot of good for our team. We are notably happier and healthier following every event we participate in and donation we make. The effect is quite dramatic. That is why we are committed to giving back in some form on at least a quarterly basis."

Light the Night is a fundraising walk organized by The Leukemia & Lymphoma Society. It is intended to increase awareness of blood cancers and to raise funding for research. Melissa’s team was created in honor of her close friend, Jeffrey, who passed away from cancer at the young age of 23.

According to Melissa, Jeffrey was a fighter who touched the lives of everyone who knew him. He was determined to be remembered for his life rather than his death. The Light the Night team is part of Melissa’s way of honoring this wish, by fighting to bring joy and hope to others struggling with the terrible disease.

“Melissa is truly dedicated to continuing Jeffrey’s personality and perspective through her annual Light the Night team,” the director of operations added. “Participants aren’t just walking to raise money. They are also sharing stories and bringing Jeffrey’s characteristic positive outlook to the event. We at CitySide Distribution are thrilled to support the group in our own way.”

CitySide Distribution’s Director of Operations Discusses the Power of Giving

The CitySide Distribution director of operations indicated that giving back to the community has been a highly positive force for his company. It brings the whole team together working for the greater good and allows associates to bond on a deeper level than would otherwise be possible.

“Giving back is certainly good for the community,” he stated. “However, it also does a lot of good for our team. We are notably happier and healthier following every event we participate in and donation we make. The effect is quite dramatic. That is why we are committed to giving back in some form on at least a quarterly basis.”

About CitySide Distribution

CitySide Distribution is a results-driven consulting and marketing services firm committed to delivering interactive promotions that drive brand loyalty and growth. Their passionate team of brand ambassadors has the talent and initiative to develop specialized campaigns that create lasting connections between clients and their customers, and their unique communication channels produce immediate, impressive results. CitySide Distribution fosters a family environment that gives their executives the freedom and support to design innovative promotions based on careful market research and consumer analysis. As a result, they have earned the opportunity to work with a diverse group of businesses, including several Fortune 500 companies.

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