CJ Entertainment Launches Online Consumer Sweepstakes and National Advertising & PR Campaign for I AM: SMTOWN Live World Tour in Madison Square Garden

Online, September 13, 2012 (Newswire.com) - CJ Entertainment has announced an online sweepstakes, broad-based social networking campaign and national advertising and public relations program in support of the Nov. 6th release, I AM: SMTOWN Live World Tour in Madison Square Garden, exploding on DVD (4 discs) and Blu-ray (1 disc).

Once outside the mainstream American music spotlight, K-pop is now a sensation not only on the U.S. scene but globally, led by such enormously popular acts as SMTOWN superstars KANGTA, BoA, TVXQ!, Super Junior, Girls' Generation, SHINee and f(x). Included in I AM: SMTOWN Live World Tour in Madison Square Garden is the full-length, sold-out 2011 U.S. concert (approx. 2 ¾ hours) at one of the world's most-hallowed music arenas and a feature-length documentary (approx. 2 hours) highlighted by exclusive, backstage footage. Plus special features (approx. 45 minutes).

Consumers can enter online at www.iamk-pop.com and prizes will be awarded to 70 lucky winners: Blu-rays, DVDs and limited-edition collectibles, including such I AM: SMTOWN merchandise as: iPhone cases (a special case the SMTOWN performers use ... not for sale on a retail basis), fabric posters autographed by a K-pop artist, t-shirts, pop-ups, photo notebooks and buttons.

The sweepstakes will be heavily promoted online, including Twitter (@iamk_pop), Facebook (www.facebook.com/iam-kpop) and Tumblr (www.iamk-pop.tumblr.com). Consumers will automatically receive multiple entries into the sweepstakes by liking I AM on Facebook or by following and/or re-tweeting on Twitter. In addition, the release and sweepstakes is being promoted by a national advertising and public relations program.

The sweepstakes begins Tuesday, Sept. 11 at 12:01 a.m. and ends Tuesday, Nov. 6 at 11:59 p.m. Consumers must be 13 years of age or older to enter (Full rules and regulations online).

More About I AM: SMTOWN Live World Tour in Madison Square Garden

I AM: SMTOWN ventures behind the scenes, providing intimate and unprecedented access to these mega-hit acts - doe-eyed girl groups, high-octane boy bands, provocative solo artists and swaggering duos - sharing their personal memories and backstage antics, as well as never-before-seen peeks at youthful audition tapes.

Pulling influences from techno, hip-hop, rap, R&B and top-40, the I AM: SMTOWN U.S. tour is highlighted by effervescent music; high-energy performances with a dance pop sensibility; teasing choreography; trend-setting high fashion; and elaborate, futuristic staging.

A must for any fan! And if you haven't already been hit by hallyu (Korean wave, a term coined to describe the rapidly expanding, international popularity of South Korean culture and food), you will be after experiencing the no-boundaries music of SMTOWN.

I AM: SMTOWN (Korean with English subtitles) is presented in widescreen 16x9 (aspect ratio: 2:35.1) and 5.1 Dolby Digital. Special features include "SMTOWN in New York" featurette; "What's Your Color?" featurette (SMTOWN artists reveal their favorite colors); "D-day With TVXQ!" (interview with the band); "Dear Family" music video; "Making Of" music video; and trailers.

About CJ Entertainment America
Launched in 2005, CJ Entertainment America (CJ Ent.Am) is the U.S. arm of Asia's premier entertainment company and Korea's #1 filmmaker and distributor, CJ Entertainment & Media (CJ E&M). Since 1995, CJ E&M has provided original, award-winning content - across an array of genres, including drama, comedy, action, sci-fi/horror and special interest - for theatrical, television, DVD, digital download, interactive game publishing/portals and music. A prominent investor in entertainment co-ventures in overseas markets (including 1492 Pictures, DreamWorks and IMAX in the U.S.), CJ E&M also develops and operates 200 premium multiplex theater sites under the CGV Cinemas banner (including a flagship site in Los Angeles) and is a leading concert promoter, helping establish "K-pop" as a successful world music genre. The cornerstone of the Korean entertainment industry - boasting the country's largest and most significant library, with hundreds of films - CJ E&M is also a singular presence throughout Asia, Europe and in the States and a key force in popularizing contemporary Korean and Pan-Asian cinema around the world. Top films include The Man From Nowhere; The Good, the Bad, the Weird; A Bittersweet Life; Joint Security Area; and the Vengeance trilogy, to name a few. Visit us online at: www.cjent.co.kr/eng (English) or www.cjent.co.kr (Korean).

I AM: SMTOWN Live World Tour in Madison Square Garden
CJ Entertainment America
DVD (4 Discs) / Blu-ray (1 Disc)
Genre: Music/Documentary
Language: Korean With English Subtitles
Not Rated (Recommended for Ages 13+)
Formats: DVD & Blu-ray
Running Time: Approx. 4 ¾ Hours (Plus Approx. 45 Minutes Special Features)
Suggested Retail Price: DVD - $24.98 / Blu-ray - $29.98
Pre-Order Date: October 2, 2012
Street Date: November 6, 2012
Catalog #: DVD - 406CJ / Blu-ray - 405CJ
UPC Code: DVD - #851339004067 / Blu-ray - #851339004050

Contacts:

Greenleaf & Associates - 323.660.5800
Vicki Greenleaf @ [email protected]

For screeners or artwork, please call or e-mail:
Kelly Williams @ [email protected]