ClickCulture Named Agency of Record for Fortis Design

Online, August 12, 2011 (Newswire.com) - Lloyd Jacobs, CEO of ClickCulture Communications, Inc. (http://www.clickculture.com), a Raleigh-based integrated marketing firm, announces that the firm has been named agency-of-record for Fortis Design and its Platypus Designer Duct Tape. The brainchild of product designer Rob Jordan of Fortis Design, Platypus Designer Duct Tape won the Retailer's Choice Award at the National Hardware Show® in Las Vegas in May, 2011.

ClickCulture has designed a new website for Platypus (http://www.designerducttape.com) which features multiple ways to "get crafty" with the gorgeously patterned duct tape, which the Retailer's Choice award designates as one of the most innovative products to appear on retail shelves this year.

In addition to the website design, ClickCulture has developed an innovative media kit supported by a media relations campaign to demonstrate to editors how Platypus Designer Duct Tape can inspire their readers to "transform the everyday into art". So far, editors from Hearst, Hachette Filipacchi, Scholastic and Time Inc. publications have expressed interest in covering the new trend in duct tape. ClickCulture will launch a print and digital advertising campaign to build awareness of and demand for the product, which is rapidly gaining national distribution

"We are very happy to be working with Rob and Fortis Design," said Jacobs. "He has amazing products, and we have the marketing experience to help Fortis gain national distribution."

"We're absolutely thrilled with our partnership with ClickCulture," says Rob Jordan, founder and president of Fortis Design. "The team there is incisive, quick, and constantly brings us new ideas to help grow our business."

About Fortis Design:
Fortis Design, coined from the Latin word for strong, makes cool things that work. The brainchild of award-winning product designer, Rob Jordan, Fortis Design makes unique functional products with creative distinction, such as Platypus designer duct tape, wallet-sized bottle openers, Magwear magnetic wristbands, magnetic dart games, and more. For more information, ideas and inspiration visit www.fortisdesign.com.