Clothing Brand Announces 10-10-10 Initiative to Support Several Nonprofit Organizations

Fayetteville, AR, January 4, 2016 (Newswire.com) - Livespire Apparel, an online clothing brand, has committed to supporting 10 nonprofit organizations by pairing each product with a specific organization to which 10% of all sales will be donated. 

The brand offers a collection of 10 original designs showcasing a creatively composed inspirational phrase. The 10 designs are currently featured on t-shirts, phone cases, and coffee mugs. Livespire Apparel’s founder, Billy Law, says the company plans to develop additional products in the future.

People going through tough times, whether it be a bad day or a constant battle with a life-altering illness, need to be inspired; and for me, the best encouragement comes randomly, when I least expect it.

Billy Law, Founder, CEO

Billy believes that a simple inspirational phrase can make difference in the lives of others. He explains the process of discovering his opportunity to create something special: 

"When my mother was diagnosed with breast cancer, suddenly nothing seemed certain anymore. Yet, I found that during my mother's treatment, even the smallest, simplest piece of encouragement helped build her strength to fight.

Seeing all the words of inspiration toward my mother, and being the introvert that I am, I saw a subtle, anonymous way that I can make a difference in the lives of others. People going through tough times, whether it be a bad day or a constant battle with a life-altering illness, need to be inspired; and for me, the best encouragement comes randomly, when I least expect it.”

Livespire Apparel was established in February 2015, and now, more than ever, is changing the way consumers can make a difference by pairing each product with a specific nonprofit organization to which 10% of all sales will be donated.

Livespire Apparel currently supports 10 organizations that are making a difference in the following: addiction, ALS, cancer, disabilities, homelessness, hunger, poverty, youth development, and more.

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Livespire Apparel is dedicated to inspiring others with creative products that speak hope to the hopeless and encouragement to those who need it most. 

For more information about Livespire Apparel visit www.livespireapparel.com