Cloudi-Fi Discusses How to Prepare Wi-Fi for the European General Data Protection Regulation

PARIS, December 8, 2017 (Newswire.com) - The countdown has begun. The European Union's General Data Protection Regulation (GDPR) comes into effect on 25 May 2018. Businesses operating in Europe or targeting European customers had 24 months to comply since 25 May 2016. After that date, the fine can be as high as 4% of the revenue. Cloudi-Fi has audited 102 large brands customers' Wi-Fi and most of them are not compliant yet.

About the GDPR

The GDPR harmonises existing data privacy laws across Europe and will be enforced on May 25, 2018. The GDPR requires companies to implement reasonable data protection measures to protect EU consumers’ personal data and privacy. In the world of advertising technology GDPR main benefit is the enforcement of unambiguous consent from the users to collect their data. Companies that breach consumers’ rights will be fined up to 4% of their revenue (maximum of 20 million Euros). Check if your organisation is part of the list.

Main improvements related to Wi-Fi services

GDPR requires companies to implement privacy by design. Privacy should be the default concern when dealing with user data. For instance, any data can only be collected when it is meaningful to the delivery of the service. Any data breach should be reported to authorities and customers within three days from when a company first becomes aware of the incident.
When the collection of data is related to subsequent marketing services, it is required to have an explicit and informed consent of the user. For instance, it is important to separate the subscription to a newsletter with the acceptance of the service terms of use.

How to comply with GDPR?

Cloudi-Fi believes that GDPR is critical to increase the global level of user data protection, and as a consequence, is the best way to provide a sustainable model to the digital advertising industry. While the GDPR is initially a EU initiative, the globalization of economy and solutions will imply that this will benefit to many non EU consumers as well in the longer term.
Practices should be reviewed under the scope of the GDPR requirements. The gathering, storage and processing of personal data in the light of the regulation will allow each individual to have access to his data.

Cloudi-Fi has developed a unique guest services technology which leverages existing Wi-Fi infrastructure to deliver compliance, security and innovative marketing services.

Source: Cloudi-Fi