CMR Celebrates 27 Years as the Leader in Channel Management Solutions

Online, April 13, 2011 (Newswire.com) - "For the past quarter century, our vision to deliver technology improvements to the areas of Channel Management, Channel Inventory, Channel POS and Channel Program Management (programs such as Co-op MDF, Opportunity Management and Deal Registration), pioneered what are now followed as best in industry practices," stated Del Heles, President and CEO of CMR "We continue to identify and refine our technologies in order to help clients fully leverage real-time communication and processes with resellers and distributors. We listen to our customers, and continually evolve the methods in which data is processed. As a result we lead in the development of POS data management applications for the vendors distributing products in the high tech sector. We are certainly proud of our accomplishments, however, we also are excited about the future," cited Heles.

CMR, who offers an entire suite of products that provide an integrated web-based solution to Channel issues, plans several new product releases in 2011. These releases are a result of meeting the challenges of their customers to provide solutions to more and more complex data. The Company credits their success to the expertise and highly skilled team of people who make up the CMR family.

Del Heles, Founder and CEO of CMR, penetrated the technology industry by focusing on providing high tech companies like Intuit, D-Link and Plantronics with channel POS data that has unrivaled accuracy, and unsurpassed levels of channel sales visibility.

Since its founding in 1984, CMR has introduced a superior data quality management system integrating cleansing, standardizing and enhancement of channel sales data. The Company has combined and enhanced solutions to resolve data disparities, and created reliable and actionable data. Their expertise and understanding of the channel and distribution processes allows for the creation of real-time reports; which provides insight into channel activities. CMR's suite of Channel Sales applications and Partner Avenue PRM applications provides clients with the integration needed for effective lead and activity management, price protection calculations, accurate forecasting, inventory control, optimal marketing programs and funds management.

Computer Market Research thanks all of their clients for their continued relationships and for acting as catalysts in their rapid product evolution.

For more information, please call CMR customer support line at (858) 279-6668, or visit www.computermarketresearch.com.