Coast Line Events Highlights the Benefits of Networking

The executives at Coast Line Events outlined the benefits of working at a firm with many opportunities to network. The firm's director of operations discussed how attending conferences is an ideal opportunity for establishing new connections.

“Networking is a valuable resource for our business, and it is also a powerful career development tool,” said Kelsey, the director of operations at Coast Line Events. “We include it as a component of the company’s business plan and it is part of our career development curriculum.”

Kelsey and the management team have observed the positive impact of networking on the organization. “Establishing new connections increases confidence,” she said. “The first few times you go to an event, it can be intimidating. Once you find your rhythm, it becomes second nature. Our business depends on meeting and talking with people, so networking boosts our associates’ communication skills.”

"Conferences are the ideal venues to meet the best minds in the industry,"

Kelsey, Director of Operations

The focus on networking at Coast Line Events has provided the company with a number of qualified prospects. “When our people interact with others at meet-and-greet events or conferences, it enhances our profile,” said Kelsey. “It’s not unusual for us to receive referrals which lead to new business opportunities. Personally, I know of a number of new customer engagements we won due to networking. If we were sitting in our office, they never would have happened.”

“When they interact with others, our team members sometimes uncover new business opportunities,” added the director. “It’s not unusual for us to work with other firms to establish joint ventures or partnerships due to a connection one of our associates made. Plus, they get the chance to work on something that is interesting and exciting!”

Coast Line Events Encourages Team Members to Network at Conferences

At Coast Line Events, team members are encouraged to attend networking events and conferences on a regular basis. “You need to get out and see people,” said Kelsey. “Email and social media are great, but nothing beats a face-to-face meeting.” Associates are given opportunities to attend events in well-known places and even exotic locales. “Traveling makes things a bit more fun,” she added.

“Conferences are the ideal venues to meet the best minds in the industry,” said Kelsey. “Our team members have the opportunity to learn so much from their peers and from experts in the field.”  Some of the relationships that are established at these events can last for years. “The knowledge that our people gain makes us better at what we do, which benefits the brands we represent,” she added.

“Networking has positively impacted our business and it has promoted the careers of our team members,” said Kelsey. “It has helped Coast Line Events become a powerhouse in the industry. This is because our team is visible and highly regarded. Though we seek out industry experts, others are now reaching out to us. It’s exciting to see our how our image has risen to new heights of excellence.”

About Coast Line Events

Coastline Events, Inc. is a full service marketing firm that specializes in on-site promotions based on personal connections. They enable clients to rapidly grow their visibility in new markets by establishing lasting relationships with consumers. Their unique communication channels consistently outperform more conventional advertising methods such as television and radio ads. By establishing repeat business and customer loyalty, Coastline Events, Inc. has empowered brands both large and small to succeed. To learn how the firm enables businesses to exceed their growth expectations, visit coastlineevents.com. 

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About Coastline Events

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Coastline Events, Inc. grows market share through revolutionary on-site promotional campaigns that emphasize personal interaction.

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