Coastline Events Networks at National Recognition Retreat

The leaders and high achievers at Coastline Events just returned from a weekend conference in Cancun. Their director of operations discussed the event, and how to make the most of such networking opportunities.

“I absolutely loved this trip!” exclaimed Kelsey, Coastline Events’ director of operations. “There were so many people to learn from, and so much to see and do. Marketing professionals from across North America were there to share their wisdom and knowledge, and we developed some great relationships – both with those from sister offices and with everyone from our team who was there as well.”

The event was not all work, however. It incorporated much needed downtime, along with a distinguished ceremony to commend the accomplishments of those who had qualified for the weekend. “It was great to celebrate all that had been achieved in 2014 and extremely motivating as well. When we return next year, we want to make sure we’ve done something even greater.”

"Over the years, I've learned a few tips on making the most out of conferences like this one, so I make sure we go in knowing how to meet the right people and get the best results."

Kelsey, Director of Operations

All of this took place at the luxurious Hard Rock Hotel Riviera Maya, a beautiful resort that sits directly on the shores of the Caribbean Sea. “It’s hard to imagine a more beautiful place,” said Kelsey. ”That’s just for starters. The resort itself is phenomenal. There are 12 restaurants, six lounges, and over 70 spa treatment rooms. Of course, it’s a Hard Rock Hotel as well, so on top of all the normal glamour, you can be a DJ or rock star for a day. The staff will even help you star in your own music video.”

Coastline Events’ Director on Networking at a Conference

Kelsey and her team had more in mind than sandy beaches and pampering at this exclusive event; they went with the intention of meeting new people and sharing information with their peers. “Networking is a crucial element of success in business today, and being with industry leaders in Mexico was a fantastic relationship-building opportunity,” she indicated.

Of course, rather than just show up and see what happened, Kelsey and the Coastline Events executives had a plan to maximize their networking opportunities. “Over the years, I’ve learned a few tips on making the most out of conferences like this one, so I make sure we go in knowing how to meet the right people and get the best results.”

For example, Kelsey recommends arriving early to everything. It’s calmer and less noisy before the whole group shows up, and other attendees have not had the opportunity to split into groups yet. This makes it easier to strike up a conversation with someone new.

Also, she teaches her people how to break the ice with simple questions like May I join you? in order to meet new people. She encourages them to engage in active listening as well. Kelsey explained, “Listening is the best way to get to know someone, and it shows a significant level of care and concern for the person to whom you are speaking.”

“These strategies may seem simple, and they are. They’re so simple, in fact, that they are easily overlooked or ignored by professionals in their quests to make great contacts,” concluded Kelsey. “Covering the basics before a major event like the one in Cancun ensures that we forge the greatest number of relationships possible.”

About Coastline Events

Coastline Events, Inc. is a full service marketing firm that specializes in on-site promotions based on personal connections. They enable clients to rapidly grow their visibility in new markets by establishing lasting relationships with consumers. Their unique communication channels consistently out perform more conventional advertising methods such as television and radio ads. By establishing repeat business and customer loyalty, Coastline Events, Inc. has empowered brands both large and small to succeed. To learn how the firm enables businesses to exceed their growth expectations, visit coastlineevents.com. 

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About Coastline Events

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Coastline Events, Inc. grows market share through revolutionary on-site promotional campaigns that emphasize personal interaction.

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