Codex Releases its White Paper "App 1.0 vs. Web 2.0"

While software increasingly moves to the cloud, mobile apps have moved in the other direction with locally installed native apps dominating the marketplace. In this white paper Codex explores the design options facing businesses.

PRESS RELEASE

Codex Releases its Whitepaper "App 1.0 vs. Web 2.0"

While software increasingly moves to the cloud, mobile apps have moved in the other direction with locally installed native apps dominating the marketplace. Businesses looking to release apps are faced with the dilemma of increased development costs for a better user experience, versus a more portable and lower cost but less attractive app. In this paper Codex explores the options and how to optimise your mobile strategy.

FOR IMMEDIATE RELEASE

Boston, USA and London, UK - Thursday, 29 April 2010

One of the pillars of Web 2.0 is that cloud computing will prevail over locally installed software. However when it comes to mobile software, the tide has gone in the other direction with software being delivered overwhelmingly as local, native apps. With Android already giving Apple a run for its money, and others potentially following behind, developers are faced with the dilemma of how to build cost-effective, portable apps that don't sacrifice aesthetic value or use of mobile feature such as camera, accelerometer and geo-location.

"While mobile software will likely move to the cloud in the long term, for now businesses and developers are faced with some tough strategic design decisions on whether to develop mobile apps or web apps," said Michael Oh, co-founder of Codex Development. "Businesses need to weigh multiple factors - audience, longevity, and user experience - on an app by app basis - to make the right decisions."

In this white paper "App 1.0 vs. Web 2.0", Codex explores the issues facing businesses looking to release apps, and how to arrive at the optimal strategy. To download the white paper and all Codex research please go to http://www.codexdev.com/research

For more information about Codex please visit www.codexdev.com or [email protected]

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About Codex

Codex provides technology and services to help organisations prepare for the mobile internet. Codex was founded in 2009 after a chance meeting of industry veterans Alexander Bartfeld and Michael Oh on a trans-atlantic flight from Boston to London. Both partners had experience in providing software and services for large enterprises and recognised the potential of mobile applications in business.

Codex leverages both our technical and business experience to ensure our customers have the right mobile strategies in place, and build competitive advantage by developing pioneering applications to meet their business needs. Our team has a wealth of experience in delivering services and technology to some of the world's largest organisations. We are headquartered in London with offices in Boston.

To learn more about how Codex can help achieve your business objectives, contact [email protected].

Codex UK Office
Codex Development Ltd
83 Carronade Court
London
N7 8EP
+44 (0)207 700 9979

Codex USA
252 Newbury Street
Boston, MA 02116
+1 617 267 9716
www.codexdev.com

©Codex Development Ltd., 2010

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Tags: Android, App Development, Apple, Application Development, apps, Blackberry, iPad, iPhone, mobile business, rim, Tablet


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Alexander Bartfeld
Press Contact, Codex
Codex
83 Carronade Court
London
N7 8EP