Collect Airmiles on New Rail Travel Website

Online, May 19, 2010 (Newswire.com) - 19th April 2010, a new rail ticketing website launched today - MyTrainTicket.co.uk - has signed an exclusive deal with Airmiles, the UK's leading travel reward scheme, offering Airmiles to passengers when they book their train tickets.

Passengers booking rail tickets online with MyTrainTicket.co.uk will collect one Airmile for every £10 spent, from today.

Airmiles can also be collected using a Lloyds TSB Airmiles Duo Credit Card account, through shopping at Tesco and exchanging Clubcard vouchers, purchasing fuel at Shell and opting into Airmiles and at over 200 popular online brands when accessed via airmiles.co.uk eStore - including johnlewis.com, Debenhams.com, Apple store and eBay.co.uk. When you are collecting Airmiles they can be used for free flights that include all airline taxes, fees and surcharges, Eurostar journeys, hotel accommodation, tour operator holidays, car hire, and special days out including Legoland, Alton Towers and English Heritage annual passes.

Robin Wells, Executive Chairman of MyTrainTicket.co.uk, said: "This innovative partnership with Airmiles is great news for passengers who will be able to collect Airmiles when they book their train tickets on MyTrainTicket.co.uk. It is a win-win situation, providing an incentive for people to choose rail and further extend the appeal of Airmiles.

"We want to encourage more people to use the train and book in advance online. Our booking experience is better than anything that already exists and will help grow the market. Currently less than 15% of rail tickets are purchased online and there is plenty of scope to replicate the transformation achieved in online ticketing for airlines, where more than 50% of tickets are purchased online."

Airmiles Director, Andrea Burchett Airmiles says: "We know that our Airmiles members love to travel and use trains on a regular basis. This offer with MyTrainTicket.co.uk represents a great opportunity for our members to collect Airmiles and use them for future leisure and travel rewards that the Airmiles programme offers."

MyTrainTicket.co.uk offers rail passengers a significantly-improved online booking experience. It enables passengers to quickly find the right balance between price, ticket flexibility, journey time and on-train facilities such as WiFi and catering. While price will always be important, passengers place a great deal of importance on these aspects of the journey too - something that is often ignored by other online retailers.

Over the next three months the website will be further enhanced with additional information on facilities at train stations which will be particularly useful for passengers with specific needs, such as the elderly and those with disabilities.

MyTrainTicket.co.uk simplifies the ticket buying experience with 'one-click' access to the best fares by price as well as by route, showing all available Advance, Off Peak and Anytime fares on one page. And, to remove a particular passenger irritation, the website shows clearly where two singles are cheaper than a return.

Mr Wells added: "Passengers buying rail tickets in advance through MyTrainTicket.co.uk can save up to 80% compared to buying at the station on the day of travel. We want to encourage more people to use the train and to book in advance online. Our significantly improved booking experience is better than anything which already exists and will help grow the market. Our positive dialogue with the Train Operating Companies suggests the future looks bright for some major technological advances in online ticketing."

For further information, please visit www.MyTrainTicket.co.uk